Senior Client Brand Strategist

2 weeks ago


Johannesburg, Gauteng, South Africa Top Vitae Full time
Our client is for an agile Mid-weight/senior Strategist to join their multi-skilled and solutions-driven team. This role requires strategic thinking ability, thinking ahead of the client, and good business sense. The Strategist needs to have a clear understanding brand's vision and knows how to strategically guide them forward to make it happen

Responsibilities:

  • Act as a strategic and brand custodian on client brands
  • Define and understand the target audiences, demographics, psychographics, behaviour, and attitudinal mindsets across client brands,
  • Guide the team beyond the brief through an indepth understanding of client business needs as well as consumer needs.
  • Construct brand ideas, positioning, and value propositions and translate them into fully integrated strategies.
  • Work with and inspire the team to produce a clear and directional strategy that is founded on commercial and/or consumer insights.
  • Understand ATL and digital channels to enable endtoend solutions for clients
  • Be able to provide clear direction to diverse teams to develop strategic brand activities that drive brand growth for clients, including working with media and partners across multiple platforms.
  • Develop, construct, and present compelling strategies to clients.
  • Plays a key role in terms of campaign development and pitches.

Requirements:

  • Advertising school diploma or University degree;
  • ATL / TTL agency experience a must;
  • Five+ years of experience as a Strategist
  • Location: Johannesburg or Port Elizabeth
  • Experience in developing and presenting solutions within a creative environment;
  • Knowledge of primary and secondary research techniques that best lead the strategic and creative processes;
  • Development of integrated brand, communication, and campaign strategies to effectively maximise the awareness, exposure, and campaigns of client brands and products.
  • Sharp business acumen, resourceful, and a selfstarter that has a relentless passion for knowing more and believing in better.
  • Strategic energy and drive to think outside of the box.
  • Guides and informs ideation and brainstorming sessions internally and externally.
  • Strong time management and organisational skills.
  • Strong multitasking skills (able to work on multiple briefs at any given time).


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