Activations Brand Manager

2 weeks ago


Johannesburg, Gauteng, South Africa Cardilogix Full time

Job Overview:

Date Posted:

Posted 6 hours ago-
Location: Johannesburg, Gauteng-
Job Title: Activations Brand Manager-
Education Level: Diploma-
Job Level: Intermediate-
Minimum Experience: - 5 Years
Activations Brand Manager job vacancy in Johannesburg
:

This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

You must know difference between shopper and consumer, and understand in-store / trade & retail marketing.

Knowledge & previous experience on how to execute a consumer promotion / giveaways.


This role plays a pivotal part in shaping and executing impactful brand strategies, leveraging partnerships & experiential marketing to drive awareness, engagement, and market share.


Duties and Responsibilities:

  • Tailors global campaigns to local needs, considering cultural nuances and preferences
  • Monitor market and consumer trends
  • Develops concise and wellcrafted briefs informed by insights for agency partners and internal stakeholders & collaborates with Creative and Media colleagues to deliver a consistent message in increasingly innovative ways
  • Establishes an alwayson communication approach to maintain brand relevance and address consumer needs between and on top of major campaigns
  • Collaborates closely with Creative and Media and Influencer team to drive consistency and coherence across activations
  • Collaborate with internal teams, both local and at headquarters, including marketing, design, sales, and ecommerce, to ensure consistent messaging across all channels

Requirements:

  • Bachelor's degree or equivalent in Marketing
  • Previous brand management or senior marketing campaign manager or advertising exp essential
  • Experience and Skills: +4 years experience in marketing positions within FMCG companies

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