Brand Manager RHeumatology

2 weeks ago

Johannesburg, Gauteng, South Africa Johnson & Johnson Full time

Brand Manager Rheumatology & Dermatology

Location:
Gauteng

Contract:
Permanent

Job purpose
Develop, drive, and monitor the implementation of the commercial strategy for the Rheumatology (Rheumatoid Arthritis, Ankylosing Spondylitis, Psoriatic Arthritis, polyarticular juvenile idiopathic arthritis) & Dermatology (Psoriasis)

Brands:
Tremfya, Stelara, Simponi, Revellex

The responsibilities & the impact YOU will have:

The main duties and responsibilities of the position are:

Analysis:

  • Forecasting (including sales): manage customer/marketplace parameters and forecasting models and business drivers (i.e., business, and strategic plan forecasts) to deliver the financial expectations of the brand; constantly strives to identify and answer key strategic questions that can impact the forecast.
  • Related Research Activities (RRA):
  • Ensuring safety reporting requirements (timely AE/PQC reporting) as set out in company policies and SOPs (Standard Operating Procedures) are met and appropriately managed when planning projects, developing materials, executing projects, and contracting vendors.
  • Ensuring HCC and legal requirements are fully understood, appropriately managed, and complied with when planning projects, developing materials, executing projects, and contracting vendors.
  • Ensuring inspection readiness with respect to personal training compliance, and availability of a recent CV and individualised Job Description

Brand Strategy:

  • Global Branding vison and value proposition: Uses indepth knowledge of the brand "footprint", look, feel, identity, essence, to contribute to the process of global branding. Able to highlight issues to senior management.
  • Segmentation: understands the pros and cons of different segmentation approaches and the interplay between payer, prescriber, and patient segments in developing and executing a marketing plan
  • Brand positioning: develops, executes, and measures brandpositioning strategies. Success defined by excellence in brand equity.
  • Product, Therapeutic and

Disease Condition Knowledge:
build brand marketing plans that differentiate products.

Customer and marketplace focus:

  • Market Dynamics and Evolution: Dissect and understand market dynamics (including social/political) and competitive intelligence and analyze competitor trends. Independently extrapolating data to determine future trends, shaping long term strategy and see linkages across other categories, therapeutic areas and companies.
  • KOL development and Customer Insight
  • Current and Future: understand customer insight building on KOL insights both locally and globally, in the therapeutic area—current, future and trends to build a more effective longterm marketing strategy.
  • Geographic, Cultural and

Market Insights:
understands geographic and cultural needs of different markets to draw meaningful inferences for planning.

  • Patient Insights: Expertise in identifying unique needs of the patient and underlying drivers of motivation to influence senior management to create a strategy that best addresses the patient's needs.
  • Brand Equity: plan for changes in the relevancy of brand equity dimensions brought about by marketplace changes and new competition.
  • Pricing and Reimbursements: knowledge of systems across the industry/geographies to provide practical valueadded suggestions during pricing development, proposals, and negotiations.

Marketing Execution and Franchise Management:

  • Brand Message Development: understands all phases of the sales process, evaluating brand messaging impact, fully understanding the context from a strategic viewpoint, and making changes for the portfolio consistently across segments for the whole brand, maximizing the effectiveness of marketing mix in line with spend.
  • Targeting: Expertise in making tradeoffs between target segments; assessing when change is/isn't warranted while refining targeting based on analysis
  • Life Cycle Planning and Management: knowledge of the TA and market and in executing global life cycle pans and evaluating the return on investment. Champions innovative approaches in the development and execution of a competitive life cycle plan. Is a soughtafter expert in life cycle planning.
  • Portfolio Management (Strategic Plan): Finds innovative approaches and has excelled at leading the strategic planning process. Coaches and mentor's others in portfolio/strategic planning
  • Budgeting: Uses indepth knowledge of portfolio budget management to deliver against P&L commitment

Main Interactions:

Internal

  • IBVTLs and local CVT members
  • EMEA Value Optimization Team
  • Other functional area representatives (e.g. MAF, Market Access, Regulatory, BI)
  • Direct team (PSR's, managers)

External

  • Key External Stakeholders (e.g. KOLs, payers, policymakers) of priority markets
  • External agencies and vendors
  • External business partners (if applicable)

Qualifications:

**We'd love to hear

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