Brand Marketing Manager

2 weeks ago

Johannesburg, Gauteng, South Africa TBô (3x Growth DTC Brand) Full time

TBô in a nutshell:

TBô is the first menswear brand that is fully community-led.


Together with the community of 400,000 creators, TBô develops the most sustainable, comfortable everyday menswear from water-saving, eco-friendly and biodegradable raw materials that make you look and feel great.

The community of creators lives and designs on the TBô co-creation online space that nourishes discussion and brainstorming so that the members can see their ideas actually get produced

TBô enables the everyday man to create their own products without any hassle.


Until recently TBô has specialized in men's underwear but is rapidly expanding into other new categories, such as loungewear and sportswear.


Role Description & Objective:


You'll be able to use your maximum creative capacity here, no holding back You will have access to photographers, videographers and software to assist in reaching your goals for growth and attractive visuals.


Key Responsibilities:

The Digital Media Manager's responsibilities are:


  • Shopify Store Management: Oversee the day-to-day operations of the TBô Shopify store, including product listings, inventory management, and storefront optimization to enhance user experience and maximize conversions.
-
Advertising Creation: Craft captivating advertising content across various platforms, including social media, PPC, and display networks. Utilize graphic design skills to create visually appealing ads that resonate with our target audience.
-
Community Management:Act as the voice of the brand within our online communities. Engage with followers, respond to queries, and build a loyal community around our brand.
-
Analytics and Reporting: Leverage understanding of statistics to analyze campaign performance, generate insights, and make data-informed decisions to optimize marketing efforts. Proficiency in using Excel sheets for data analysis and reporting is essential.


Sometimes there will be those nitty-gritty admin tasks but that's the easy part Such as organizing work into spreadsheets and sometimes reports via meetings or online documents.

It really helps if you're comfortable with the following skills:

  • Photo editing
  • Video editing
  • Understanding of visual art
  • SMS software (Attentive preferred)
  • Postcard software (Postpilot preferred)

Skills & Qualifications:

  • Proven experience in ecommerce store management, preferably with Shopify.
  • Strong copywriting skills with the ability to craft compelling messages that drive action.
  • Graphic design experience, with proficiency in design tools (e.g., Adobe Creative Suite).
  • Solid background in advertising, with a track record of creating successful digital ads.
  • Excellent communication skills, with the ability to engage effectively with both internal teams and our online community.
  • Analytical mindset with a strong grasp of statistics, comfortable in making datadriven decisions.
  • Proficiency in using Excel or similar spreadsheet tools for data analysis and reporting.
  • A proactive, creative thinker with the ability to work independently and as part of a team.

What we offer:

-
Salary plus TBô's tokenized common shares program:


  • Tokenized Company: we are one of the first companies in the world to have done a Security Token Offering and offer our shares for trading through our own website
  • Flexibility: you choose when and from where you work as long as the work gets delivered.
-
Pioneer work: no other company has done what we are doing and you are asked to bring in your vision to further develop the community-led business model.
-
Instant feedback: community-led business is based on non-stop, instantaneous, and iterative A/B testing with more than 400,000 community TBrôs.
-
People: a great international and diverse team across 6 locations on 3 continents. We are selective - and only hire the best in their field.

Education:

  • At least a bachelor's degree, preferably in Marketing, Communications, Business Administration, or a related field, but not essential

Experience:

  • At least 3 years of experience in a digital marketing role, with a focus on ecommerce and community engagement:

CEO:
Roy B.

COO:
Allan P.

VP Department Head:
Matt S.

Hiring Manager:
Matt S.

Salary:
R15 000,00 - R22 000,00 per month

Education:

  • Bachelor's Degree (preferred)

Experience:

  • Marketing: 3 years (preferred)
Expected Start Date: 2024/04/22

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