Senior Brand Manager, Gum Category, South Africa

2 weeks ago

Johannesburg, Gauteng, South Africa Mondelēz International Full time

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.


Working with cross-functional and regional teams, you implement a portfolio strategy that is aligned with the brand vision to drive sustainable growth.

You support profit and loss management and future business development plans and objectives including new product development and platform opportunities.


How you will contribute


Working with other internal stakeholders, you will support the brand portfolio strategy and priorities to enable consumer-centric brand portfolio growth.

You will develop annual plans, setting objectives and allocating resources.

In addition, you will offer recommendations for integrated commercial plans, develop and execute marketing plans that deliver on revenue and profit forecasts, and share objectives.

Based on your deep consumer insights and brand positioning, you will develop and implement integrated marketing communications and 360 degree campaigns.


What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:

  • Consumer behavior, preferably in the consumer goods sector in matrix environment
  • Developing a seamless consumer experience
  • Managing business objectives beyond brand and budget
  • Analytics and creativity—a balance of commercial and strategic acumen
  • Leading and influencing teams
  • Communicating effectively, verbally and in writing, and executive presentation skills
  • Markets with diverse economic environments a distinct advantage

More about this role

Purpose


The purpose of the Category Senior Brand Manager, Gum Portfolio South Africa, is to lead the Gum team in developing and executing superior brand, activation and innovations plans to achieve the annual growth ambition of the SSA Gum portfolio.


The Category Senior Brand Manager works closely with the Category Lead, Brand Equity & Innovation team as well as the Insights, Sales & Trade Marketing, Finance and Supply teams to deliver plans.

The role relies on effective working relationships and collaboration across teams.

Key Responsibilities

  • Lead the brand management for Stimorol & Clorets, whilst overseeing the brand management of Chappies & Dentyne by the Brand Manager
  • Lead the development of the annual gum brand plans, aligned to the long term Gum Strategy to meet annual growth targets for the category
  • Challenge all aspects of the marketing mix in terms of understanding and awareness of consumer and customer trends and their impact on category strategy and plans
  • Manage the execution of marketing and activation plans, working closely with internal stakeholders and external partner agencies to deliver the revenue, profit and share objectives
  • Ensure cross functional integration and alignment of the category brand plans with Sales (Category Planning & KAM), Consumer Insights, Supply, Logistics and Finance
  • Work with global and local teams to ensure sustainable sourcing supply model for gum portfolio
  • Collaborate with the Equity & Innovation teams to develop insight led and strategically relevant communication and innovation plans that drive brand health and category growth
  • Lead, motivate and develop skills/capabilities of the Brand Team (1 Brand Manager report)
  • Financial Management:
  • Brand & SKU P&L responsibility and accountability for delivering annual contract targets through daytoday execution of brand plans, whilst recommending and implementing corrective actions to optimize effectiveness and profitability
  • Monitor and measure business performance for the specific brand against a set of KPIs including: volume, revenue, profit, A&C (Advertisement & Consumer Spending), net contribution, and share of market
  • Manage marketing spend budgets including phasing, balancing and reporting to finance team
  • Provide quality input into supply forecasting for the category:
  • Under the guidance of the Category Lead, the Category Senior Brand Manager is responsible for collaborating to determine the volume targets for their brand/s and subsequent monitoring volume achievement and inventory levels for the brands
  • Market landscape dissecting and understanding:
  • Drive the analysis of market information (incl Market trends, Nielsen, Mintel, Euromonitor, etc) to contribute to the discussion on category/brands share performance and have action orientated plans
  • Evaluate executions, innovation, pricing, distribution, competitors, portfolio etc. against set targets and report on the ROI
  • Track ongoing pricing activities (for both brand and competitor) within the market place and provide an understanding of opportunities and risks existing in the local market
  • Firm understanding of trade marketing and instore execution to ultimately guide on priorities and drive execution on brands

External & Internal Key Interfaces

Internal:
Global Gum Brand team, Customer Planning & Act

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