Group Head of Vodacom Business Segments

2 weeks ago

Midrand, Gauteng, South Africa Vodafone Full time

Role purpose:


The Head of Segment will play a pivotal role in understanding, targeting, and catering value propositions to varied business segments, spanning small business, large enterprise, public sector and multinational corporations.

This group-level role demands not only a deep insight into these segments but also proficiency in sales and value proposition design across both small

Your responsibilities will include:

Segment strategy development and enablement:

  • Develop and train opcos on tailored strategies for each business segment (small, medium, and large enterprises) to drive growth, increase market share, and enhance customer satisfaction. Ensuring they analyse market trends, competitor activity, and customer needs to identify opportunities and threats within each segment, adjusting strategies as necessary to maintain a competitive edge.

Value proposition and product alignment:

  • Collaborate with the product and partnerships teams to ensure that product offerings and value propositions are wellaligned with the unique needs and pain points of each business segment. In this way providing input into the product team, while also taking output and developing custom value propositions per segment through the various operating companies.

Customer experience and relationship management:

  • Oversee the development and implementation of initiatives aimed at enhancing the customer experience across all business segments. Build and maintain strong relationships with key accounts, particularly in the large enterprise segment, ensuring high levels of customer satisfaction and loyalty.

Sales and marketing integration:

  • Work closely with the Sales and Marketing teams to develop and execute effective gotomarket strategies for each business segment. Ensure that sales and marketing efforts are closely aligned, with clear messaging and positioning that resonates with the target audience of each segment.

Segment performance:

  • Establish key performance indicators (KPIs) and targets for each business segment, regularly monitoring and analysing performance data to identify areas for improvement. Implement initiatives to optimise segment performance, driving efficiency, and effectiveness across all areas of responsibility.

Must have technical/professional qualifications:

  • Matric
  • Essential
  • Bachelor's/Master's degree in Business, Engineering, Computer Science, or related fields
  • Essential
  • An MBA or other master's level postgraduate studies
  • Advantageous
  • A minimum of 810 years proven track record in telecommunications, ICT and segment management with a minimum of 5 year's management experience
  • Essential

Core competencies, knowledge and experience:

  • Thorough understanding of segments, customer insight methodologies and disciplines to increase customer value. Often becoming an interlock between functions to ensure enablement of their segments.
  • Good understanding of fundamentals of marketing & sales including but not limited to market research, advertising, demand creation, segmentation, market mix, positioning, targeting, empathy mapping, customer journey mapping and customer value management
  • A natural networker, adept at establishing and cultivating relationships that align with the company's vision and objectives. In particular being comfortable engaging with the most rural of street vendors, all the way to the CEO of a multinational company.
  • Have experience in operating in group and operating company environments within technology and communication companies would be beneficial, with focus on enterprise customers across small and large clients would be beneficial
  • Have strong technical and commercial understanding and experience of mobile, fixed and platformbased products and services as it related to customer segments and be able to conceptualise value propositions that leverage the core capabilities of the group and our partners profitably across these segments
Closing date for Applications
:29 November 2023.
The base location for this role is
Vodacom, Midrand Campus.
The Company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
Vodacom is committed to an organisational culture that recognises, appreciates and values diversity & inclusion.

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