Senior Segment Marketing Manager

2 weeks ago


Midrand, Gauteng, South Africa Vodafone Full time


:

When it comes to putting people first, we're number 1.
The number 1 Top Employer in South Africa.
Certified by the Top Employer Institute 2024.

Role Purpose/Business Unit:

The Senior Segment Marketing Manager role is based within the Consumer Business Unit.


The role of the Senior Segment Marketing Manager is to define the segment marketing strategy and plan for a specific segment or segments and is responsible for growing market share, NPS, brand consideration, the customer base, and ARPU of this/these segment(s) and for developing and delivering the segment P&L targets.

The role leads a the cross-functional team across the business to develop and deliver clear insights, branded positioning, and a roadmap of propositions and activities for the segment(s)

Your responsibilities will include:

1. Segment marketing strategy and plan:

  • Understand the market, competitors and segment opportunities
  • Identify customer and commercial opportunities through actionable insights
  • Define simple and differentiating segment branded claims and propose activities, propositions, and customer experience developments to substantiate these
  • Define a Segment Marketing plan/roadmap and deliver against this
  • Define and drive segment distribution and customer/channel investment initiatives
  • Define pricing strategies and initiatives using insight to differentiate and behavioural characteristics to create value
  • Lead, define, drive and support excellence in gotomarket execution, coordinating the execution of new propositions

2. Deliver and improve segment performance/P&L:

  • Track and regularly report on segment performance, proposing improvement initiatives
  • Improve customer experience

3. Lead cross-functional segment teams:

  • Lead teams from all functions to deliver segment plans and improvement initiatives
  • Segment Marketing: Proven ability to define segment opportunities and to create propositions and GTM strategies to exploit them
  • Commercial Acumen: Commercial mindset with extensive experience in senior commercial roles managing segment P&Ls.
  • Insights, Proposition Development,

Customer Experience:
Ability to make critical decisions on key insights, developing branded claims and to prioritize and deliver proposition and customer experience roadmaps

  • Advanced marketing skills and knowledge, ideally from managing successful consumer P&Ls
  • Bcom degree in Marketing or commercial degree with 8years relevant work experience
  • Previous work experience in telecoms/technology industries (advantageous), FMCG and/or professional services

Core competencies, knowledge and experience:

  • Segment Marketing: Proven ability to define segment opportunities and to create propositions and GTM strategies to exploit them
  • Commercial Acumen: Commercial mindset with extensive experience in senior commercial roles managing segment P&Ls.
  • Insights, Proposition Development,

Customer Experience:
Ability to make critical decisions on key insights, developing branded claims and to prioritise and deliver proposition and customer experience roadmaps

We make an impact by offering:

  • Enticing incentive programs and competitive benefit packages
  • Retirement funds, risk benefits, and medical aid benefits
  • Cell phone and data benefits, advantages fiber connection discounts, and exclusive staff discounts offered in collaboration with partner companies
Closing date for Applications
: 20 June 2024.
The base location for this role is
Midrand, Vodacom Campus.
The company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
Vodacom is committed to an organisational culture that recognises, appreciates, and values diversity & inclusion.

  • Midrand, Gauteng, South Africa Vodafone Full time

    Role Purpose:Help Vodacom become the preferred partner of all Soho and Small businesses in their digitalization and transformation journey by providing leadership and hands-on direction to a cross-functional team of Product, Customer value management, Digital Channel and Sales members to deliver relevant, market-leading propositions.As Vodacom, we know the...


  • Midrand, Gauteng, South Africa Vodafone Full time

    Role Purpose:Help Vodacom become the preferred partner of all Medium Sized businesses in their digitalization and transformation journey by providing leadership and hands-on direction to a cross-functional team of Product, Customer value management, Digital Channel and Sales members to deliver relevant, market-leading propositions.As Vodacom, we know the...


  • Midrand, Gauteng, South Africa Vodafone Full time

    Role purpose:Responsible for coordination of segment creation, and operational support associated with segment management. Develop the understanding of the SME market and the solutions which cater to these customers, through engagements with numerous departments. This is an opportunity to work in a fast paced, innovative, and collaborative environment.Your...


  • Midrand, Gauteng, South Africa Vodafone Full time

    Role purpose:The Head of Segment will play a pivotal role in understanding, targeting, and catering value propositions to varied business segments, spanning small business, large enterprise, public sector and multinational corporations. This group-level role demands not only a deep insight into these segments but also proficiency in sales and value...


  • Midrand, Gauteng, South Africa SC Johnson Full time

    JOB TITLE: Senior Associate Marketing CommercializationLocation: South Africa, MidrandOVERVIEW:About the role:Brand Manager will be responsible for Marketing Commercialization activities across designated brands, segments, or projects with geographic scope limited to a Stand-Alone Country or a Cluster. Oversees late commercialization and launch of NPD (Base...

  • Senior Sales Manager

    2 weeks ago


    Midrand, Gauteng, South Africa Nexio Full time

    ROLE PURPOSEThe key function of the role is to drive sales revenue and margin, and execution thereof in the defined vertical segment through putting in place a clear and consistent account management strategy, with a view to create a clear focus for the enterprise segment and ensure that the portfolio management exceeds guidelines for each account. Provide...


  • Midrand, Gauteng, South Africa Colgate-Palmolive Full time

    No Relocation Assistance Offered # Midrand, Gauteng, South Africa Job Summary: We are thrilled to invite applications for an opening for the position of Senior Brand Manager for our Family Toothpaste Brands within the Africa/Eurasia Marketing Division team. This role is a unique opportunity to work with a diverse team at an international level,...


  • Midrand, Gauteng, South Africa MiWay Full time

    Who are we? Work with Executive Head of Marketing and Head of Online (HOO) in the development and execution of the overall marketing, communications, digital and advertising strategy. Lead external and internal brand communications strategies and ensure seamless integration and synergy of all marketing, digital and brand communications activities. Drive and...


  • Midrand, Gauteng, South Africa Kontak Recruitment SA Full time

    Midrand, Gauteng - Marketing/Public RelationsSenior Manager: Marketing Communications (JB4164)Midrand (Hybrid working model)R R CTC per annumDuration: 5-year Fixed Term Contract As a Senior Manager in Marketing Communications, you will be at the forefront of shaping and implementing innovative strategies that resonate in both corporate and public sector...


  • Midrand, Gauteng, South Africa Vodafone Full time

    Role purpose:Vodacom is on a journey to become South Africa's leading tech company, moving from a handset retailer & network provider into a true marketing-led business.This role will sit within Vodacom Financial services, which has been identified as an acceleration unit within the greater Vodacom group. The ambition is to expand its product offering, and...


  • Midrand, Gauteng, South Africa Hahn Collections Full time

    Responsibilities: Assist in developing and implementing marketing strategies. Coordinate marketing campaigns and create promotional materials. Conduct market research to understand customer preferences and industry trends. Support and manage the tender process, including preparing and submitting tenders. Maintain tender records and ensure compliance with...


  • Midrand, Gauteng, South Africa Palesa Mbali Group Full time

    The REGIONAL MANAGER:SALES AND MARKETING is responsible for managing the South African and global Retail, Catering and Food Service segments on a national level through:Running Key Accounts management Stock and logistics management Liaising with 3rd party service providers such as sales and merchandisers, and distributor agents Leading and mentoring of the...

  • Marketing Specialist

    2 weeks ago


    Midrand, Gauteng, South Africa Vodafone Full time

    Role purpose:Develop and execute regional integrated marketing and promotional plans across Foundation, EBU (Central), and CBU commercial counties.Your responsibilities will include:Drive PR & CSI with external service agents, media, and other key role players to ensure that the brand objectives are met.Report on monthly advertising, sales, and promotion...


  • Midrand, Gauteng, South Africa SavageOne Pty Ltd Full time

    Job Summary: The Marketing Manager will manage the marketing department and develop and implement integrated, strategically aligned marketing solutions across the company and various business units. The Marketing Manager will provide specialist marketing advice to stakeholders and is responsible for managing, coordinating, and coaching the marketing team....


  • Midrand, Gauteng, South Africa SavageOne Pty Ltd Full time

    Job Summary:The Marketing Manager will manage the marketing department and develop and implementintegrated, strategically aligned marketing solutions across the company and various business units. The MarketingManager will provide specialist marketing advice to stakeholders and is responsible for managing, coordinating, andcoaching the marketing team. The...

  • Marketing Manager

    2 weeks ago


    Midrand, Gauteng, South Africa Afrirent Auto Full time

    RESPONSIBILITIESa. Manage the delivery of multiple projects / workstreams to achieve overall project objectives in terms of scope (quality), time, and cost standards.b. Hold a forward-looking view on market trends on core & adjacent markets (megatrends -market dynamics - competition - customer & channel partners) to build growth-enabling strategic plans.c.In...

  • Head of Marketing

    2 weeks ago


    Midrand, Gauteng, South Africa Swift Recruitment Full time

    JOB SUMMARY:The Head of Marketing will be responsible for developing and executing the company's marketing strategy and plan to increase brand awareness and reach, create campaigns and content that drive audience resonance, drive customer acquisition through leads, drive innovation within the business, and work closely with the operational teams to ensure...


  • Midrand, Gauteng, South Africa Colgate-Palmolive Company Full time

    No Relocation Assistance Offered# Midrand, Gauteng, South AfricaWho We AreColgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under...

  • Senior Brand Manager

    2 weeks ago


    Midrand, Gauteng, South Africa Vodafone Full time

    Role purpose:Vodacom's vision to be the leading digital company empowering a connected society, providing the best-segmented propositions and the best customer experience within our ecosystem.We will achieve this and deliver on our brand purpose by providing the best voice and data experience in the industry. Central to our aspirations will be the ability to...

  • Sales and Marketing

    2 weeks ago


    Midrand, Gauteng, South Africa Relief Funeral Cover Full time

    As a Sales and Marketing Officer, you will play a key role in driving sales growth and expanding market reach for the company's products and services. Your responsibilities include identifying potential customers, developing marketing campaigns, and nurturing client relationships to achieve sales targets.Responsibilities: Identify potential customers and...