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Junior Brand Manager

3 months ago


Johannesburg, Gauteng, South Africa AVI Limited Full time

AVI Ltd.
is known for its leading household brands across many categories including:

hot beverages, sweet and savoury biscuits and snacks, frozen convenience foods, personal care products, cosmetics, shoes, accessories, and fashion apparel.


NATIONAL BRANDS LIMITED operates 5 manufacturing sites, offering world class manufacturing facilities in Isando (Johannesburg), Rosslyn (Pretoria), Westmead and Durban (KZN). It is home to some of the best-known South African tea, coffee and creamer brands, including our delicious range of much-loved savoury and sweet biscuits, and our melt-in-your-mouth snack range.

An exciting opportunity exists for a
JUNIOR
BRAND MANAGER at
NATIONAL BRANDS LIMITED Head Office in Bryanston, Johannesburg.

We are looking for an innovative, detail orientated Junior Brand Manager with a high level of financial acumen to take on the challenge of research and commercialization of our Beverages portfolio.


Line Manager:
Senior Brand Manager

Key Performance Areas:

  • Development and successful implementation of brand plans.
  • Leverage market information and analyse market trends to review and amend plans on an ongoing basis to maximise business opportunities.
  • Facilitate implementation of category and brand strategies.
  • Manage portfolio performance in terms of Volume, NSV and profit delivery.
  • Annual/Monthly sales forecasting.
  • Management and implementation of promotion plan.
  • Understand, develop and implement Consumer and Shopper propositions.
  • Prepare promotional, advertising, media and research briefs as well as R&D briefs.
  • Liaise with external suppliers (promotional, advertising agencies and packaging suppliers).
  • Interact with research facilities from initial brief to action on outputs.
  • Manage all aspects of new product development from concept to final product and launch packages.
  • Plan, manage and control marketing support budget.
  • Monitor market conditions and competitor activities, including trade visits and interaction with Sales and customers.
  • Management of crossfunctional and project teams.

Qualifications:

  • A completed commercial degree majoring in Marketing, Business Management or similar.

Experience:

  • A minimum of 4 years' brand and marketing experience gained in an FMCG environment.
  • Knowledge of Aztec / Nielsen data required.

Knowledge:

  • SAP is advantageous.
  • Budgeting process.
  • Proficient in MS Word, MS Excel, MS Outlook, and MS PowerPoint.
  • Knowledge of consumer, trader, customer, and shopper marketing.
  • Market research.
  • Project management knowledge or expertise.
  • Ability to travel essential.

Competencies:

  • Innovate and create.
  • Initiate and achieve results.
  • Show courage and confidence.
  • Communicate clearly.
  • Be flexible and open to change.
  • Work with others.
  • Remain composed and resilient.
  • Build and use key relationships.