Paid Media Lead

2 weeks ago

Cape Town, Western Cape, South Africa FourthRev Full time

Spend your days making a difference.


FourthRev builds world class online learning programmes that lead to qualifications from leading universities, certifications from the world's best technology companies and digital technology jobs with a global network of employer partners.

It's our vision to become the world's leading enabler of employability outcomes for students and lifelong learners.

In doing so, and helping close the digital skills gap, our purpose is to create social and economic value on a global scale.


In less than two years we have partnered with ten of the world's most recognized technology companies to deliver cutting edge courses with universities in Australia, the UK and the US.

Our unwavering commitment to quality, student outcomes and shared value partnerships has resulted in excellent growth and investment from leading US and European EdTech VCs.

We have been recognised by JISC as one of the top 20 edtech start-ups in the UK and by HolonIQ in the ANZ top-50.


Your Mission
Paid Media is a vital acquisition channel at FourthRev and one used to attract and convert our learners.

As we grow and learn about our audience, we will need to ensure that we are using the best possible channels to reach them.

You'll be tying together & distributing our brand narrative and moving people through the funnel, ultimately converting into learners signing up on our platform.

You'll have a lot of freedom to try things within a framework of strong principles to guide you.

You will work closely with agencies as well as build in-house capabilities to run and deliver on our paid media efforts.

We have ambitious growth goals and to achieve these we will need to test and learn quickly.


While the primary focus will be on acquiring learners for our Career Accelerator courses, you'll also be working on campaigns for brand awareness and testing new markets and new marketing channels.

You will be working on both strategy and execution of building out an expert performance marketing capability within FourthRev.

It's our mission to build out the best team in the world, and you'll be a part of making that a reality.


What you'll be doing with us

  • Build a robust system that enables us to
  • Scalably acquire new learners in the UK, Europe and other areas at a toralable CPA
  • Launch cost efficient, effective ads and campaigns for existing and new courses
  • Manage university brand reputation
  • Experiment with channels, messaging & audiences to optimise acquisitions and conversion rates and CPAs across all countries and courses.
  • Work with the marketing team to optimise our paid channel user journeys for increased conversion rates (CRO).
  • Work with the content and design teams to plan, execute and distribute paid content that is within the scope of the universities brand guidelines.
  • Reporting to the Head of Marketing, and wider company, on paid media performance and how this is driving the core FourthRev metrics.
  • Operate with a lot of freedom and autonomy taking the initiative to grow the business by the most effective means.

Requirements:

What you'll need to join us

  • Expert (world class) in at least one paid channel
  • Proven examples of adding business value
  • Has planned and implemented endtoend campaigns
  • Considers all avenues for reaching the right users & is able to prioritise impactful work
  • Can at least work on Google Ads, Facebook Ads and LinkedIn Ads with some experience of other channels being a bonus.
  • Very strong on both social and search platforms
  • Good at briefing content creators and designers
  • Able to document thoughts and plans well
  • Exposure to / has worked in team who do education/EdTech marketing
  • Good at data analysis
  • Google sheets/Excel power user
  • Has worked with analytics software
  • GA experience
  • Experience implementing attribution
  • Can implement tracking pixels
  • Can set up conversion tracking on paid media platforms
  • Excellent communicator
  • Works well cross functionally
  • Content, Design, Product, external partners and university teams

Who you are

  • Preferably experience working within a brand
  • Proactively solves own problems
  • Experience with lead gen marketing
  • Enjoys working with others and is a strong team player
  • Has a passion for startups
  • Stays up to date with marketing trends
  • Good understanding of marketing principles and practices
  • Thorough & creative thinker
  • Considers all possible routes to growth
  • Have a proven track record of delivering business results
  • Highly organized and autonomous, but also collaborative and able to work crossfunctionally
  • Bonus:
  • Google Tag Manager experience

Benefits

Why you'll love working here
At FourthRev, we are deeply passionate about work being a meaningful, fulfilling part of life.

We are proud to be a remote first company that offers flexible working arrangements and ongoing professional growth and development.

We place staff health and happiness at the core of s

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