Paid Media Manager

2 weeks ago

Cape Town, Western Cape, South Africa Incubeta Full time

The Media Manager will be spending our clients digital budgets wisely within the real time bidding (RTB), paid social and paid search environment.

Traders are required to know where best to buy inventory / online audiences for clients using demand side platforms / social platforms / paid search platforms and ensuring that client goals & ROI's are met.


So what is a Media Manager?
Media Managers are responsible for maximising our advertisers digital budgets according to their required goals.

Simply, Media Managers will be responsible for defining / creating digital RTB, paid social & paid search strategies, implementing this in platforms, and spending a predetermined budget - all to ensure client's digital goals are met & that they see a full return on digital investment.

You will need to understand how to buy inventory via various technologies at what price, inventory, audiences and programmatic strategies that will result in a successful campaign that meets the client's overall business goals.

This position is one of the few around South Africa and will be a major step in your online career.


  • Works closely with Internal Country Consultants on strategic digital strategies
  • Closely interacts with International Media Buying Consultancy and Account Management teams

Knowledge and experience

IMPERATIVE

  • Must have a passion for digital marketing and wanting to build a career within the digital space
  • Minimum 2 year experience in buying media via demand side platforms as well as social platforms
  • Experience with working on adservers eg. Campaign Manager, Sizmek, Adform
  • Experience in management of digital accounts with a ROI focus
  • Experience in managing digital campaigns with performance driven goals
  • Experience with managing digital campaigns for video & mobile
  • Must know how to work with budgets and how to allocate them effectively across different types of online media
  • Experience with Google Analytics and how to implement & interpret data
  • Ability to troubleshoot tech issues within buying platforms and present solutions
  • Must have the ability to understand and interpret the strategy and execute this within the applicable platforms
  • Ability to analyze campaigns & implement strategy based on findings
  • Ability to conduct postcampaign analysis and to present that to country teams / client
  • Ability to build reporting templates which is suited for client
  • Outstanding ability to think creatively, strategically, and identify and resolve problems
  • Ability to work closely with senior team members & consultants to take direction with campaigns
  • Very diligent staying on top of the details
  • Ability to succeed in a fast paced, entrepreneurial environment
  • Strong organizational and time management skills
  • Excellent written and verbal communication skills
  • Bachelor's degree or diploma in Marketing

ADVANTAGE

  • Experience working in a Media Agency within PPC/Google Ads/Search
  • Experience within Google Campaign Manager (CM)
  • Experience with working in a SSP or exchanges
  • Experience within the affiliate / Lead Generation sector
  • Experience within Google Tag Manager 360 or any other tag management tool

DESIRED CHARACTERISTICS

  • Good technical communicator be able to turn complexity into simplicity
  • Passion for online advertising technology
  • Autonomous, proactive and resourceful
  • Selfmotivated and driven individual
  • Cool under pressure
  • Being able to take direction & working closely with team members & consultants
  • Being able to share knowledge with team

Tasks

  • Employ Strategic Campaign set up with sufficient research and following direction given by country consultant
  • Working closely with internal & external Consultants, Account Managers and Clients to develop and implement Media Buying strategies
  • Working closely with CM team to ensure seamless integration with full GMP stack clients
  • Being able to troubleshoot issues within CM and presenting solutions
  • Build and traffic campaigns in DSP platforms including desktop, mobile, video platforms are not limited to just one
  • Analyse campaign performance and make recommendations for optimization
  • Regular review of performance of campaigns across revenue, performance and pacing
  • Ensure campaign delivery against revenue goals and Key Performance Indicators as established with the client and consultants
  • Daily reporting and monitoring of campaigns to ensure performance goals and revenue objectives are met
  • To ensure best practice RTB & buying techniques are employed at all times
  • Being able to interpret data outside of programmatic & delivering holistic overview to client
  • Ability to check different channel behaviour & impact of various channels on digital campaign performance eg. how does paid search influence performance on display / social
  • Proactively seek new opportunities within programmatic space
  • Ensure all correct revenues and media costs are reported on a monthly basis.
  • Ensure all administration is accu

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