Senior Paid Media Manager

OVERVIEW OF JOB DESCRIPTION

The Senior Paid Media Manager - Search will be spending our clients' digital budgets wisely and predominantly in the paid search environment. Paid Media Managers are required to know how best to structure and optimise Search campaigns and be innovative and dynamic while ensuring that client goals & KPIs are met.

SO WHAT IS A PAID MEDIA MANAGER?

Senior Paid Media Managers are responsible for maximizing our advertisers' digital budgets according to their required goals. In more simple words, media managers are responsible for defining / creating paid search strategies, implementing these in platforms such as Google Ads, Microsoft Ads and Search Ads 360, and wisely spending a predetermined budget - all to ensure client digital goals are reached & that they see a full return on digital investment. You will need to successfully use audiences, bidding strategies and other key platform features to achieve results.

PLACE WITHIN ORGANISATION

• Works in the Africa Paid Media team, reporting to a Paid Media Team Lead
• Works closely with the HOD of Paid Media and Solutions Architects on digital strategies
• Collaborates with other paid media managers within the team, not limited to search media managers
• Closely interacts with the Media Strategy Department and Account Management teams

KNOWLEDGE AND EXPERIENCE

IMPERATIVE

• Must have a passion for digital marketing and wanting to build a career within the digital space
• Minimum 3 year experience in running campaigns across Paid Search platforms
• Experience with working on ad-servers - eg. Campaign Manager 360
• Experience and understanding of tracking using Google Analytics 4 and/or Campaign Manager 360
• Experience in management of digital accounts with a ROI focus
• Experience in managing digital campaigns with branding and performance driven goals
• Experience with managing digital campaigns for video & mobile
• Must know how to work with budgets and how to allocate them effectively across different types of online media
• Experience with Google Analytics 4 and how to implement & interpret data
• Ability to troubleshoot tech issues within platforms and present solutions which solve issues
• Must have the ability to understand and interpret the strategy and execute this within the applicable platforms
• Ability to analyze campaigns & implement strategy based on findings
• Ability to conduct post-campaign analysis and to present that to internal teams and clients
• Ability to build reporting templates which is suited for client
• Outstanding ability to think creatively, strategically, and identify and resolve problems
• Ability to work closely with senior team members & Solutions Architects to take direction with campaigns
• Very diligent – staying on top of the details
• Ability to succeed in a fast paced, entrepreneurial environment
• Strong organizational and time management skills
• Excellent written and verbal communication skills
• Bachelor's degree or diploma in Marketing

ADVANTAGE

• Experience working in a Media Agency within PPC/Google Ads/Search
• Experience within Google Marketing Platform
• Experience with working in a SSP or exchanges
• Experience within Google Tag Manager 360 or any other tag management tool

DESIRED CHARACTERISTICS

• Good technical communicator - be able to turn complexity into simplicity
• Passion for online advertising technology
• Autonomous, proactive and resourceful
• Self-motivated and driven individual
• Cool under pressure
• Being able to take direction & working closely with team members
• Being able to share knowledge with team

TASKS

• Employ Strategic Campaign set up with sufficient research and following best practices.
• Working closely with the Paid Media HOD, Team Lead, Solutions Architects, Account Management and Clients to develop and implement Paid Search Strategies
• Being able to troubleshoot issues within Google Ads / Microsoft Ads / SA360 and presenting solutions
• Build and optimise Paid Search Campaigns
• Analyse campaign performance and make recommendations for optimization
• Regular review of performance of campaigns across revenue, performance and pacing
• Ensure campaign delivery against revenue goals and Key Performance Indicators as established with the client and Solutions Architects
• Daily reporting and monitoring of campaigns to ensure performance goals and revenue objectives are met
• Being able to interpret data outside of Paid Search and being able to relate insights.
• Ability to check different channel behaviour & impact of various channels on digital campaign performance eg. how does paid search influence performance on display / social
• Proactively seek new opportunities within Paid Search space
• Ensure all correct revenues and media costs are reported on a routine basis.
• Ensure all administration is accurate and up to date
• Being able to motivate oneself & to continue self development

KEY COMPETENCIES AND WORK ETHIC

• Exceptional communication skills both written and verbal
• Display professional and example behaviour at all times
• Specialized knowledge - have worked in a serious, thoughtful and sustained way to master the specialized knowledge needed to succeed in their fields; and that they keep this knowledge up-to-date, so that they can continue to deliver the best work possible.
• Competency - Professionals get the job done. They're reliable, and they keep their promises. If circumstances arise that prevent them from delivering on their promises, they manage expectations up front, and they do their best to make the situation right. Professionals don't make excuses, but focus on finding solutions.
• Gets the job done with a can do attitude
• Displays honesty and integrity at all times
• Be accountable for their actions even when making mistakes
• Show respect for the people around them, no matter what their role or situation.
• They exhibit a high degree of emotional intelligence (EI) by considering the emotions and needs of others, and they don't let a bad day impact how they interact with colleagues or clients.
• Project a positive attitude at all times towards clients team members and motivate team members when they are less positive.
• Display strong interpersonal skills. Ability to build strong relationships with clients and colleagues; display a strong team spirit.
• Maintain the highest standards of delivery, productivity and effectiveness at all times
• Organized and detail oriented
• Display focus and dedication at all times
• Be approachable and open to constructive criticism
• Exceptional time management skills and ability to prioritize high volume of projects simultaneously in a fast paced unpredictable environment.
• Ability to remain calm and thrive under pressure
• Strong problem solving skills
• Display a high level of independence..
• This includes but is not limited to taking decisions independently while staying within the company guidelines; Proactive attitude; staying self-motivated; being self-reliant; continuous self-development without expecting to be taken by the hand.
• Display a hunger for knowledge and a willingness to learn for any situation
• Respect, appreciate and contribution towards decision making
• Customer and service-orientated: is orientated towards the satisfaction of customers and actively seeks for ways of keeping up this satisfaction and if possible of increasing it.
• Decisive: takes prompt action in situations and can reasonably predict the consequences can reasonably be predicted in taking decisions.
• Independence: Carrying out tasks without help from others; trying to take command of problem situations of one's own volition or acting on own conviction.
• Innovative: Identifies and pursues new ideas, solutions, methods and opportunities for increased productivity.
• Creativity: Formulates original and creative solutions and suggestions.
• Cooperation: Making an active contribution to a joint result (organizational target) or to resolving problems or conflicts.
• Personal strength: Personality with own initiative, self-motivating and strong-willed; has the courage to say what he/she thinks and to adopt an independent viewpoint; efficient under pressure, keeps a cool head and continues to function effectively in stressful situations.
• Planning and organizing: Applying structure to time, space and priority in dealing with problems.
• Power of persuasion: presents own point of view in an emphatic and enthusiastic way and does not allow to be defeated by powerful reactions and opposition.

If you feel you fit the above criteria, please apply with your CV and cover letter.
Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful.