Paid Media Specialist
2 weeks ago
Our client is committed to making stablecoins accessible and understandable for everyone, providing their customers with secure and user-friendly platforms for their financial transactions.
Job Type:
Full time l Remote
Requirements:
- Bachelors degree in Marketing, Business, or a related field.
- Proven experience as a Paid Media Specialist, preferably in the fintech or cryptocurrency industry.
- Proficiency in managing campaigns on platforms such as Google Ads, Facebook Ads, and others.
- Strong analytical skills and experience with marketing analytics tools.
- Excellent communication and attention to detail.
Responsibilities
- Implement and manage paid media campaigns from conception to execution, ensuring alignment with business goals and marketing objectives.
- Develop compelling ad creatives with Creative Team and continuously optimize them based on performance data, A/B testing, and industry best practices.
- Utilize advanced targeting techniques to reach specific audience segments, ensuring campaigns are directed towards the most relevant users.
- Manage advertising budgets effectively, making datadriven decisions to optimize spend for maximum return on investment (ROI).
- Expertly navigate and leverage various paid media platforms such as Google Ads, Facebook Ads, and others, staying updated on new features and best practices.
- Utilize analytics tools to monitor and analyze campaign performance, providing regular reports with actionable insights for continuous improvement.
- Conduct A/B testing and experimentation on ad creatives, copy, and targeting parameters to optimize campaign performance.
- Collaborate with the creative team to ensure ad creatives align with the brand's visual identity and messaging strategy. Ensure requirements and learnings are understood by the creative team.
- Collaborate with the UX/UI and product teams to implement CRO strategies that enhance the conversion funnel and improve campaign efficiency
- Assist in setting up landing pages required for specific campaigns.
- Stay informed about industry trends, changes in algorithms, and emerging technologies in the paid media landscapes
Key success factors for this role
- Success in this role requires the ability to efficiently execute paid media campaigns that align with business goals and marketing objectives.
- The capacity to develop compelling ad creatives and continuously optimize them based on data and industry best practices.
- Utilizing advanced targeting techniques to reach specific audience segments, ensuring campaigns are directed towards the most relevant users.
- Success involves managing advertising budgets effectively, making datadriven decisions to optimize spend for maximum ROI.
- Expertly navigating and leveraging various paid media platforms, staying updated on new features and best practices.
- Proficiency in using analytics tools to monitor and analyze campaign performance, providing regular reports with actionable insights.
- The ability to conduct A/B testing and experimentation on ad creatives, copy, and targeting parameters for continuous optimization.
- Collaborating effectively with the creative team to ensure ad creatives align with the brand's visual identity and messaging strategy.
- Collaborating with the UX/UI and product teams to implement CRO strategies that enhance the conversion funnel and improve campaign efficiency.
- Success involves staying informed about industry trends, changes in algorithms, and emerging technologies in the paid media landscape.
- Clear communication of campaign strategies, insights, and recommendations, as well as the ability to articulate the rationale behind decisions.
- Success requires an eagerness to learn, adapt to evolving trends, and continuously improve paid media strategies.
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