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Paid Media Manager

3 months ago

Cape Town, Western Cape, South Africa Welcome Tomorrow Full time

Meet your dream team:

Hi there We're Welcome Tomorrow — the digital marketing agency behind some of Africa's most successful brands.


Welcome Tomorrow was founded in 2021 by Maxime Calot, starting from a simple observation: advanced growth marketing techniques are not localised for emerging markets.

Online marketing is increasingly complex and competitive, while there too much fragmentation in the expertises required to build sustainable compounding growth.

Today, very few partners have a 360 vision of the key components that contribute a business success.


Bringing state-of-the-art performance marketing expertise, Welcome Tomorrow is on a mission to redefine what a trusted growth partner is in Emerging Markets, starting with Africa.


We operate along 4 main pillars:
-
Performance Marketing: driving actual business results for our customers (such as online sales or leads) thanks to data-driven strategies articulated around data, media and creatives.
-
Mobile Growth: acquiring new users and retaining them on mobile apps. This one is a big bet for us as the Mobile opportunity is huge in Africa (450M smartphone users), yet there's almost no local expertise in this field.
-
Creative Studio: relevant creatives and messaging are paramount in any campaign performance. We design specific data-driven creatives for each marketing channel and adopt a systematic A/B testing approach.
-
Tracking & Analytics: we enable our customers to collect, visualise and activate their 1st party data across multiple platforms and channels to make better business decisions, faster.

Requirements:

Role Description:


We are looking for a Paid Media Manager to be drive campaign strategy and execution for a portfolio of multiple clients.

You will will be a key actor of our customers growth through data-driven campaign strategies delivering tangible business results.

Your missions will encompass the following:

  • Building and running advanced paid media strategies on Meta, Google Ads, TikTok, Snap, X and programmatic channels (DV360 or independent programmatic partners)
  • Driving incremental paid acquisition performance for your customers, by constantly iterating to improve campaigns performance and delivering custom recommendations to customers
  • Developing an excellent understanding of the industry your customers are in and build a 360 view of the keys to success (interest in understanding their product, market trends and purchase behaviour in order to drive relevant recommendations for success)
  • Collaborating with other team members to drive paid media campaigns success (Creative Strategist, Measurement & Analytics Expert)
  • Driving customer relationship and project management: organisation of meetings, managing deadlines and client relations
  • Contribute to the growth of Welcome Tomorrow through the production of content for our social channels and blog Participation in tech events and customer trainings to grow your skills and represent Welcome Tomorrow


This will be a collaborative role working closely with other team stakeholders (CEO, Data Analyst, Graphic Designer, Mobile Growth expert).


Qualifications:

You have:

  • 23 years of experience in paid media management (on client side, agency or freelancing)
  • An excellent interpersonal and relationship skills to maintain customer relationships
  • Experience working with crossfunctional teams to launch integrated marketing campaigns (ex: guiding a Graphic Designer on the kinds creatives needed for a successful campaign, driving a Data Analyst on the KPIs needed to get bidding working properly )
  • An excellent understanding of performancebased marketing strategies across multiple channels
  • Familiarity with new and traditional brand channels and media
  • A good command of paid acquisition levers (at least Google Ads or Facebook Ads certifications appreciated)
  • You are comfortable with numbers and have strong analytical skills
  • You have past experience working with a branding/creative team to produce high quality ad assets that capture an audience's attention and is on par with the branding guidelines
- an eagerness to learn and ability to quickly up-skill on new platforms

  • You have a full English business proficiency
-
Bonus:

  • You have experience working with Notion (ideally, you are Notion Essentials Certified)
  • Experience working in a startup or in a dynamic environment
  • Experience with Google Analytics 4, Google Ads conversion tracking setup
  • Experience working with Google Marketing Platform (SA360, DV360, Campaign Manager )
  • Experience working with mobile apps (driving qualified acquisition and retention campaigns)
  • You are familiar with the concept of growth loops and have already applied it in your work

Benefits

Benefits:

  • A human adventure in an ambitious and fastgrowing company
  • Joining a team of top talents, localising advanced growth marketing techniques for emerging markets
  • Embarking o