Paid Media Manager Mena

2 weeks ago

Cape Town, Western Cape, South Africa Incubeta Full time

Incubeta is a growth partner for our clients, offering solutions across media, technology, creative and data that address their challenges and move the needle on their businesses.

Our mantra is 'We don't sell products/services, we solve business problems'


Deepening relationships with existing clients is a key driver for Incubeta's growth so it is vital that we are consistently looking for opportunities to deliver further value to clients (in the form of additional services of course) that will bolster their digital marketing activities, ultimately leading to improved business performance.


To support this growth strategy, Incubeta MENA is looking for a Mid Level Paid Media Manager who will work alongside the paid media team in this region to deliver solutions that will drive business value for our clients.


OVERVIEW:

WHAT IS THE PURPOSE OF THE ROLE?

The Media Manager role role will form part of the paid media team within the MENA Market and as an expert specializing in Paid Performance Media, you will be primarily responsible for providing digital campaign strategies, across Paid Media Channels in order to transform and increase the success of our existing and future customers, primarily leveraging Facebook Business Manager, Twitter Ads, Linkedin, Snapchat etc and how they integrate into the Google Marketing Stack (GMP).


You will assist our
Key Regional Clients in driving their business and marketing goals by combining your knowledge to create best-in-class campaign strategies, setup and execution.

You will collaborate closely with paired Subject-Matter Experts (SME's) and with cross-functional teams, such as client service, solution consultants, SEO, organic social, and creative.

At its core, a Paid Media Manager requires knowledge of:

  • Digital media strategy, content & communication advice
  • Audience strategy
  • Campaign Management and Optimisation,
  • Conversion Optimisation
  • Website tracking
  • Performance reporting & Analysis.
  • Client management

PLACE WITHIN ORGANISATION

  • Reports to the Head of Paid Media
  • Closely interacts with Paid Media Client Service Director, Solution Consultants, Client Services, Project Managers and Global Implementation & Delivery Teams.
  • Works closely with Platform Partners, ie. Google, Facebook / Smartly / Pinterest / Twitter / LinkedIn/TikTok etc., to stay ahead of tech, gain access to betas & conferences etc
    .

WORKING HOURS:


Please be advised that this role aligns with the Middle Eastern time zone, however individuals will be required to work the standard Monday - Friday.

There may however be instances where individuals may be asked to support the team on a Sunday - Thursday rotation when colleagues are on leave or off ill however this will be on the odd occasion.


KNOWLEDGE AND EXPERIENCE - IMPERATIVE

  • Minimum 2 years of experience
  • Working 100% independently on basis of level profile
  • Experience in running, implementing and managing Google Ads campaigns ( Microsoft Ads, Apple Search and Search Ads 360 campaigns advantageous)
  • Certification on at least 2 platforms (Facebook/IG, Twitter, LinkedIn, Snapchat, TikTok)
  • GMP certification on CM360, DV360, SA360 would be advantageous
  • Experience with setup and testing of tracking requirements of online campaigns.
  • Strong strategic analysis and profound advisory skills
  • Excellent communication skills and the ability to translate customer needs to deliver high levels of satisfaction
  • Experience in educating and reporting back to clients
  • Sound understanding of the digital advertising industry, knowledge of the underlying technology, major tech providers, agencies landscape and online media buying and selling processes, including the programmatic buying landscape
  • Proven knowledge of Incubeta products/services or similar products/services that Incubeta services
  • Strong understanding of all digital marketing channels, ad technologies, crossmedia solutions and passionate about (ad) technology and how technology can shape the online advertising industry and ecosystem for the benefit of our clients
  • Highly motivated, enthusiastic, goalorientated and a team player
  • Native or bilingual proficiency in the English language. Understanding of the Arabic language is advantageous
  • A people person comfortable with collaboration and can build internal relationships with crossfunctional teams
  • Excellent organisational and problemsolving/decisionmaking skills
  • Experience in providing forecast and creating presentations
  • Strong presentation skills

KNOWLEDGE AND EXPERIENCE - ADVANTAGE

  • Experience building & optimising feeds for datadriven projects / and or DPL
  • Experience working with Facebook Marketing Partners, for example: Smartly or Nannigans to increase investment yield
  • Knowledge of Digital transformation
  • 3rd Party tracking solutions
  • Data Studio and dashbuilding experience
  • Strong mobile and app experience, including Firebase and AppsFlyer

RESPONSIBILITIES

  • Over

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