Senior Paid Media Specialist

2 weeks ago

Cape Town, Western Cape, South Africa 2U Full time
At 2U, we are all in on purpose.

We are motivated by our mission - to eliminate the back row in education - and connected by our shared passion to deliver world-class digital education at scale.

As the parent company of edX, the world's leading online learning platform, 2U powers more than 4,000 online higher education offerings - from free courses to full degrees.

Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

What We're Looking For:


The Senior Paid Media Specialist - Role is responsible for the day-to-day management of a diverse portfolio of digital media campaigns.

This role will be responsible for managing a ~$1MM monthly media budget that spans across various social and display channels.

She/he will be accountable for the paid media strategy, execution, and analysis for all programs under her/his portfolio. She/he will also be responsible for developing, executing, and scaling net new programmatic strategies across 2U's portfolio of products.

Responsibilities Include, But Are Not Limited To:
Media Management

  • Manages a monthly budget ~$1MM of paid media spend
  • Responsible for the execution, analysis and optimizations for a large portfolio of paid media campaigns (Facebook, Linkedin, Google Display, etc.)
  • Develops datadriven media plans & segmentation strategies across multiple paid media channels
  • Work collaboratively with demand generation analysts to ensure that program performance is in line with topfunnel, midfunnel, and downfunnel targets
Strategic Initiatives and Planning

  • Full ownership of a minimum of two largescale strategic initiatives that has a portfolio wide impact on the business.
  • Continually works on and/or owns crossfunctional projects as designated by leadership (ex. Creative analysis implementation, etc.)
  • Execution of the full lifecycle of testing new scalable prospecting driving opportunities & growth plans across verticals (ex. scaling a new channel, data science integration, etc.)
  • Responsible for moving the business forward, beyond BAU media management, through media innovation
  • Lead largescale strategic initiatives and testing opportunities endtoend, including planning, communication, execution, timelines, and measurement
  • Influence media strategy development & portfolio strategies develops the plan through his/her team.
  • Work alongside Director, Exec Ed Paid Media & Senior Traffic Coordinator in identifying, developing and implementing process improvements, incorporating team feedback throughout
  • Maintain emphasis on fullfunnel performance and valuations in all aspects of work.
  • Manage performance of paid social & display marketing for a small portfolio of accounts, and act as a first point of coverage as needed.
  • Assist with growing and strengthening relationships with platform partners and agencies.
People Management

  • Mentor and develop the team's technical and nontechnical skills

Things That Should Be In Your Background:

  • Bachelor's degree in Business, Marketing, or a related field required.
  • 3+ years paid media advertising experience, preferably in an agency setting
  • Experience in managing a portfolio of monthly media spend exceeding $500k across paid social and display channels such as Facebook, LinkedIn, Google, etc.
  • Strategic execution experience across tactics including prospecting, remarketing, CTV/video, streaming audio
  • Strong understanding of programmatic technologies and platforms with experience in DSPs like DV360
  • Excellent analytical skills and datadriven approach to media
  • Experience leveraging marketing/analytics tools, preferably Tableau and GA
  • Excellent verbal and written communication skills

Other Attributes That Will Help You In This Role:

  • Ability to thrive in a fast paced environment, evaluate priorities, and flexibly adapt to changing business needs
  • Strong project management discipline, including development of project plans, assessment and mitigation of risk, effectively meeting management and tracking actions and issues
  • Enjoys close collaboration with others, but also values working independently
  • Enthusiasm and the ability to thrive in an environment of constant change
  • Creative, highenergy, innovative, proactive, and resourceful
  • Drive to innovate and to find creative solutions to complex problems

Benefits & Culture


Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education.

We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful.

If you're excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us - and do work that makes a difference.

#NoBackRow

We offer comprehensive benefits (unique per country) and excellent work/life balance.

Full-time, ZA benefits include:

  • 2 complimentar

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