Paid Media Specialist
2 weeks ago
Location:
Cape Town or nearby (Remote position with monthly in-person meetings)
Start Date:
February/March 2024
Job Overview:
As a Paid Media Specialist at our digital marketing agency, you will be responsible for managing and optimizing paid advertising campaigns across various platforms.
Key Responsibilities:
- Paid Advertising Strategy: Develop and execute comprehensive paid media strategies for clients, including PPC (Pay-PerClick), display advertising, social media ads, and other paid channels.
- Campaign Management and Optimization: Set up, manage, and optimize paid campaigns across different platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc., to achieve client objectives and maximize ROI.
- Conduct A/B testing, keyword research, and audience segmentation to refine and improve campaign performance.
- Budget Management and Reporting: Monitor advertising budgets, allocate funds effectively, and ensure campaigns are delivering within set KPIs and budget constraints.
- Generate regular reports on campaign performance, providing insights and recommendations for optimization to improve key metrics.
- Client Collaboration and Communication: Collaborate closely with clients to understand their business goals, provide strategic recommendations, and present campaign performance during monthly inperson meetings.
- Act as a trusted advisor to clients, offering insights and guidance on paid media strategies and optimizations.
- Stay Updated on Industry Trends:
- Stay abreast of industry trends, algorithm updates, and new advertising features across platforms to implement innovative strategies and maintain a competitive edge.
Requirements:
- Proven experience two years in managing paid advertising campaigns, preferably within an agency setting.
- Proficiency in platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, and other relevant advertising tools.
- Strong analytical skills with the ability to interpret data and metrics to drive campaign optimizations and improvements.
- Excellent communication and presentation skills to interact with clients and internal teams effectively.
- Bachelor's degree in Marketing, Advertising, Business, or a related field (preferred).
Salary:
From R15,000.00 per month
Ability to commute/relocate:
- Cape Town,
Western Cape:
Reliably commute or planning to relocate before starting work (required)
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