Senior Brand Manager

2 weeks ago

Midrand, Gauteng, South Africa Vodafone Full time

Role purpose:


Vodacom's vision to be the leading digital company empowering a connected society, providing the best-segmented propositions and the best customer experience within our ecosystem.


We will achieve this and deliver on our brand purpose by providing the best voice and data experience in the industry.

Central to our aspirations will be the ability to offer an unmatched, operationally efficient, and commercially viable Vodacom experience across all physical and digital touch points.

To support this vision Vodacom is striving to be a best-in-class brand marketing organisation.

The Senior Brand Manager will be responsible for ensuring the Vodacom Masterbrand outputs are aligned with the brand strategy, and are translated in line with the brand ambitions for the brand This includes managing & supporting all customers within the business, implementing guidelines that give the brand consistent manifestation across all business verticals and support functions


The role will provide clear direction for brand across the whole Vodacom business, working in close coordination with the Retail, Consumer Marketing, Digital Media, Product and Digital Channel teams.

Outputs include ensuring the management of Vodacom Masterbrand and ensuring the brand corporate identity is managed effectively, efficiently and aligned with Masterbrand guidelines

Your responsibilities will include:

Leading brand marketing campaign strategy and implementation across all aspects of brand, by leading brand strategy management, implementation, and corporate identity compliance
Driving network brand campaigns and ensuring Vodacom brand leadership communication principles are applied across all communication
Liaising with Vodafone on all brand related initiatives, and managing rollout of the campaigns in South Africa
Driving purpose communication across foundation and sustainability to position Vodacom as a purpose led brand
Managing brand agency outputs and ensuring all partner branding guidelines are clear and principles are applied
Driving key brand principles across the business and ensuring the Vodacom brand principles are correctly applied at every touch points
Managing & driving network pillar communication through driving network communication leadership across all technology types
Collaborating with all purpose division & CSI division to ensure the brand demonstrates its purpose across the market

Brand identity management alignment (CI) and drive compliance on all guidelines
Training and marketing brand toolkits across the business to drive compliance
Manage Internal Comms and culture brand alignment by ensuring all brand assets directives are complied with
Provide inspirational leadership and coaching across the Vodacom organisation, as well as external partners and agencies to enable delivery of marketing and commercial outcomes

Must have technical/professional qualifications:

3 years Strategic Brand or Strategic Marketing related Degree or National Diploma essential and
A minimum of 8 years relevant experience essential (per above) inclusive of:
experience in brand management and CI design
experience at brand management or brand design agency

Core competencies, knowledge and experience:

Minimum of 8 years relevant experience essential in:
Traditional and/or digital marketing across all relevant channels
Creating a positive brand compliance culture to the business to ensure the Vodacom brand is consistently applied across all business touch points
Creating and driving brand strategic plans to win market share from competitors and increase brand memorability
High experience in brand management across different business verticals to ensure best in class brand consistency & presence
Capable of working in a complex organisation and able to build strong relationships and credibility with multiple levels both internally and externally

Closing date for Applications
:05 September 2023.
The base location for this role is,
Midrand, Vodacom Campus
The Company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
Vodacom is committed to an organisational culture that recognises, appreciates and values diversity & inclusion.

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