Product Marketing Manager

2 weeks ago


Midrand, Gauteng, South Africa Vodafone Full time

Role purpose:


Vodacom is on a journey to become South Africa's leading tech company, moving from a handset retailer & network provider into a true marketing-led business.


This role will sit within Vodacom Financial services, which has been identified as an acceleration unit within the greater Vodacom group.

The ambition is to expand its product offering, and diversify its clientele.


The role is accountable for growing and driving customer engagement across all relevant media platforms (ATL & BTL) for the VodaPay super app ecosystem.

The role will provide clear direction for marketing across the business unit, working in close coordination with the Brand, Segment, Content and Channel teams.

Outputs include driving campaign strategies and plans to deliver on overall brand and commercial goals within the various business units.

The function plays a primary role in driving the optimisation of the overall behavioural measurement score (BMS) for brand consideration and channel experience (TNPS), as well as revenue generated through the various channels and associated cost savings.


Your responsibilities will include:

Integrated campaign strategy and implementation across Vodacom Financial Services, focus on VodaPay
Media strategy, implementation and performance across all media channels including radio, TV, outdoor, sponsorships, premium display, mobile display, programmatic, advertising networks, search, influencer marketing and paid social
Ability to conceptualise and enhance customer experience across the entire customer journey, with strong focus on channel attribution
Drive breakthrough marketing innovation
Provide inspirational leadership and coaching across the Vodacom organisation, as well as external partners and agencies to enable delivery of marketing brand and commercial outcomes

Must have technical/professional qualifications:

3-year Business related Degree or National Diploma or MBA essential

Core competencies, knowledge, and experience**:

Minimum of 8 to 10 years relevant experience essential in:
Driving Marketing and channel strategies (ATL & BTL).
Driving commercial & operational targets for marketing, sales, revenue, profitability, user experience quality measures, adoption of the products and services
Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional support
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Tracking effectiveness of marketing campaigns and reporting findings to the product owners.
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Creating strategic plans to win market share from competitors
Capable of working in a complex organisation and able to build strong relationships and credibility with multiple levels both internally and externally

Closing date for Applications
:23 February 2023
The base location for this role is
Midrand, Vodacom Campus
The Company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
Vodacom is committed to an organisational culture that recognises, appreciates and values diversity & inclusion.
  • Product Manager

    2 weeks ago


    Midrand, Gauteng, South Africa Epsidon Management & Marketing Consultancy Full time

    Job Title : Product Manager - Optic FibreDivision:NetworkingLocation & Address:Between Centurion and KyalamiReports to:Apache Optics Brand ManagerDirect Subordinates:0Total Staff in Function:1WORKING RELATIONSHIPS:Internal: Procurement Sales Operations Brand Operations Account Managers and SPE's Systems Engineers / Presales Marketing Logistics Regional...


  • Midrand, Gauteng, South Africa Unique Personnel Full time

    Job Number 70571Job Type PermanentJob Title Product Marketing SpecialistComputer Skills MS WordIndustry Consumer ElectronicsCity MidrandProvince GautengPurpose Responsible for the Marketing of the Home Appliance business units and all aspects of Marketing ATL, BTL, TTL, working in conjunction with supporting department in order to reach marketing objectives...

  • Product Manager

    2 weeks ago


    Midrand, Gauteng, South Africa Rectron Full time

    Product Manager - Acer required to ensure growth by effective product planning, marketing and sales of the products.Qualifications & Experience Required: Matric Higher education Diploma /Degree Minimum of 3 years' experience in sales and/or product management Detailed understanding of turnover and profitability, sales cycle, aged stock and key products...

  • Product Manager

    2 weeks ago


    Midrand, Gauteng, South Africa Unique Personnel Full time

    Job Number 72587Job Type PermanentJob Title Product Manager PharmaComputer Skills MS Office SuiteIndustry MedicalCity MidrandProvince Gauteng Reporting to: Group Product Manager Main Purpose of Job:The role is responsible for the management of product portfolio and all aspects of marketing of Pharma products, namely IV medicines and standard solutionsKey...

  • Product Manager

    2 weeks ago


    Midrand, Gauteng, South Africa Rectron Full time

    The main purpose of the job is to ensure growth by effective product planning, marketing and sales of the products. Management of the product lifecycle, by gathering and prioritizing the product and customer requirements, defining the vision and working closely with suppliers, to deliver winning products and solutions to the market. Effectively working in...

  • Product Manager

    2 weeks ago


    Midrand, Gauteng, South Africa Vodafone Full time

    Role purpose:To develop and manage the overall products and solution sets, product pricing, commercializing new products, product development, and product management within the product innovation department of Fixed & Mobile.Your responsibilities will include:Coordinate and drive all product development, product integration, and go-to-market strategy for...

  • Product Manager

    2 weeks ago


    Midrand, Gauteng, South Africa Tower Group Full time

    PRODUCT MANAGER HUAWEI - SERVER, STORAGE & CLOUDReporting to the Brand Director, the successful candidate will be based in Midrand and will be responsible for the following:KEY RESPONSIBILITIES Business Strategy Development and Execution Understand the development strategy for the vendor and implement in SBM sectorIncrease customer coverage/count for vendor...


  • Midrand, Gauteng, South Africa Vodafone Full time

    Role purpose:As part of the broader Vodacom Financial Services strategy, the incumbent will need to develop, scale and manage a portfolio of lending products, taking them through the stages of the product life cycle as well as:Keep pace with the latest in industry & technology developments as well as the broader regulatory environment;Improve the overall...

  • Marketing Manager

    2 weeks ago


    Midrand, Gauteng, South Africa Elite Search and Selection Full time

    The Marketing Manager is the person in charge of making sure people know and love our brand, find potential customers and help our business grow.Responsibilities: Implement Marketing strategies Lead a team of enthusiastic marketing specialists Digital Marketing and lead generation (including SEO and SEM) Events Product MarketingRequirements: Bachelors Degree...

  • Marketing Manager

    2 weeks ago


    Midrand, Gauteng, South Africa Fides Recrutiemt Full time

    Marketing ManagerThe Marketing Manager must be an experienced and versatile. Must have experience to develop, implement and execute long and short term marketing strategies, campaigns and plans. They will manage the promotion and positioning of all company brands and products. A continuously analyzation of our markets and competitors is critical to ensure...

  • Product Manager: Gcn

    2 weeks ago


    Midrand, Gauteng, South Africa Saint Gobain Full time

    The Role To take accountability for the management of the full product lifecycle for an agreed product category or segment including product range, lifecycle analysis, product performance, product quality, market demand & ongoing innovation.Requirements Qualifications required to fulfil the role**- BCommerce, IMM, Engineering or an equivalent in Construction...

  • Product Manager

    2 weeks ago


    Midrand, Gauteng, South Africa A 1L Realization (Pty) Ltd Full time

    The incumbent will need to develop, scale and manage a portfolio of lending products, taking them through the stages of the product life cycle as well as:Keep pace with the latest in industry & technology developments as well as the broader regulatory environment; Improve the overall revenue contribution and performance of lending products in Financial...


  • Midrand, Gauteng, South Africa Rectron Full time

    The main purpose of the job is to ensure growth by effective product planning, marketing and sales of the products.Primary Objectives: Management of the product lifecycle, by gathering and prioritizing the product and customer requirements, defining the vision and working closely with suppliers, to deliver winning products and solutions to the market....

  • Marketing Manager

    2 weeks ago


    Midrand, Gauteng, South Africa Hexing Electrical SA (Pty) Ltd Full time

    Job Objective:As aMarketing Manager, you will be responsible for researching new marketing opportunities for the company. This will involve using primary and secondary research tactics to determine target audience behaviours, such as their interests, dislikes, and personality and considering how they could affect the company's marketing strategy.Through...


  • Midrand, Gauteng, South Africa Rectron Full time

    The main purpose of the job is to ensure growth by effective product planning, marketing and sales of the products. Management of the product lifecycle, by gathering and prioritizing the product and customer requirements, defining the vision and working closely with suppliers, to deliver winning products and solutions to the market. Effectively working in...


  • Midrand, Gauteng, South Africa Planet10 Full time

    Must have technical / professional qualifications:Matric essential Relevant 3/4 year Business degree essential Minimum of 8 years' experience within the Product development essential Fintech or Business Lending experience preferredCore competencies, knowledge and experience: Prior business lending product design and development experience is essential A...

  • Product Manager: Mst

    2 weeks ago


    Midrand, Gauteng, South Africa Mustek Full time

    Purpose:Your main objective as a Product Manager is to ensure that operational processes of your brand is in line with the strategic vision of your brand. A brand cannot grow and develop if the fundamental planning and infrastructure for growth is not in place. To manage the product in line with the Group strategy, Vendor roadmaps, trends and technology,...

  • Group Product Manager

    2 weeks ago


    Midrand, Gauteng, South Africa Fidelity Services Group Full time

    This role is for the Group Product manager for the Fidelity Services Group, you will drive the product and technology roadmap. You are a strong innovator with a technical background and a very strong and broad understanding of security technologies.You need to be self-motivated, a relationship builder, and a strong leader.The Group product manager is...


  • Midrand, Gauteng, South Africa Data Centrix Full time

    Requirements: Matric required. Preferably with exemption. Minimum 6 years Lenovo product / sales experience in the IT industry, of which working with partners must demonstrate an understanding of both the commercial and public sector. Account management experience client, partners. Product marketing and product management experience. An understanding of...

  • Ftth Product Manager

    2 weeks ago


    Midrand, Gauteng, South Africa Vodafone Full time

    Role purpose:To develop and manage a portfolio of consumer products as part of a product team in line with company goals and CBU strategyEnablement of FTTx portfolio of products with the development, launch, continued viability assessment and retirement of fit for market FTTx products and services through a keen understanding of the Market dynamics.Your...