Senior Marketing Manager

2 weeks ago

Midrand, Gauteng, South Africa MiWay Full time
Who are we?

  • Work with Executive Head of Marketing and Head of Online (HOO) in the development and execution of the overall marketing, communications, digital and advertising strategy.
  • Lead external and internal brand communications strategies and ensure seamless integration and synergy of all marketing, digital and brand communications activities.
  • Drive and manage the conceptualisation and production of advertising and product marketing and client campaigns.
  • Work with creative agency to generate relevant creative campaigns and content for all media platforms.
  • Work with HOO and the Digital team in supporting content creation and digital marketing campaigns.
  • Oversee marketing delivery for Personal Lines, Business Insurance, Broker, and Alternative distribution.
  • Oversee the delivery of all external communications campaigns and solid Public Relations understanding.
  • Work closely with the marketing team on the delivery of events and sponsorship activities.
  • Oversee delivery of customercentric communications plans and direct marketing campaigns.
  • Maintain strong relationships with agency partners, providing written briefs and debriefs and managing all ATL and BTL projects.
  • Work with HOM on forecasting, expense planning, reporting, and management of the marketing budget and campaigns in line with approved growth plans and budgets.
  • Analyse key metrics to measure ROI and KPIs for marketing delivery.
  • Assist with any other marketing projects and deliverables as assigned by HOM / HOO. Knowledge, Skills and Requirements
  • Qualification and experience in Marketing, Communications, Digital Marketing, or similar relevant field.
  • At least 4 years' experience as a senior marketing manager or in a similar role.
  • Critical thinking and problemsolving skills.
  • Strong negotiating skills.
  • Knowledge and experience in developing and implementing marketing and communications strategies.
  • Strong MS Excel, MS Word, and MS PowerPoint skills.
  • Familiarity with creative formats on all platforms including TV, OOH, Radio, and Digital.
  • Ability to create and execute impactful marketing campaigns in both ATL and Online
  • Indepth knowledge of all marketing channels and the ability to understand the crosschannel impact of each.
Qualification and Experience Degree or Diploma with 8 to 10 years related experience. Knowledge and Skills Client requirements Planning and implementation of marketing startegy Market research Reporting and Administration Project and quality management Personal Attributes Organisational savvy - Contributing through others Decision quality - Contributing through others Plans and aligns - Contributing through others Optimises work processes - Contributing through others Build a successful career with us
We're all about building strong, lasting relationships with our employees.

We know that you have hopes for your future - your career, your personal development and of achieving great things.

We pride ourselves in helping our employees to realise their worth.

Through its four business clusters - Sanlam Life and Savings, Sanlam Investment Group, Sanlam Emerging Markets, Santam, as well as MiWay and the Group Office - the group provides many opportunities for growth and development.

Core Competencies Cultivates innovation - Contributing through others Customer focus - Contributing through others Drives results - Contributing through others Collaborates - Contributing through others Being resilient - Contributing through others Turnaround time

At MiWay we believe in cultivating a positive and dynamic working environment that gives you freedom and opportunity to succeed.

MiWay is committed to transformation and embracing diversity.

This is what drives us to achieve a multicultural workplace with employment equity as a key goal to create an inclusive workforce, reflective of the demographics of our society.

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