Partner Marketing Manager
5 days ago
Responsibilities:
Partner Planning & Management
- Work with channel sales to develop a partner planning framework that drives long-term planning and joint marketing initiatives
- Create short, medium and long-term full-funnel partner marketing plans that drive omnichannel sales motions and maximize sell-through & ROI
- Act as a trusted advisor and thought leader to the retailer/partner building credibility and impact and influence to help land key seasonal and product priorities.
- Establish a partner marketing calendar, pulling through product campaigns and optimizing seasonal beats/product launches
- Leverage global campaigns and creative to land partner-specific campaigns
- Negotiate with partners for in kind marketing to amplify campaigns and maximize investments
- Activate eCommerce sales motions through digital marketing excellence, mobile-first executions and social commerce
- Build brand advocates among retail sellers through training, evangelism and community engagement platforms
- Influence conversion in-store and online through seamless and connected experiences
- Optimize in-store presence by supporting and negotiating shop-in-shop programs/experiences
- Deliver compelling demo experiences through our Retail Demo Experience platforms
- Drive Execution Excellence Online with acute focus on Search and Discoverability
- Create strong partner relationships as measured through our Microsoft feedback forums and surveys
- Set campaign performance metrics and secure partner reporting to validate proof of execution and assess campaign performance
- Analyze usage of market development funds, aligning spends to global guidance and initiatives
- Drive creation and review of monthly and quarterly feedback/reporting in support of regular business milestones
- Analyze performance results against execution activities to identify causals, opportunities and action plans
- Drive brand consistency and deep understanding of the retail, competitive and marketing landscape
- Bachelor's degree in Business, Marketing, Communications, Public Relations or related field AND 3+ years' digital, retail, channel marketing, marketing, retail sales, or commercial sales experience OR equivalent experience.
- 3+ years relevant experience in Retail/Channel Marketing/Marketing/Retail Sales
- Proven success at marketing and execution planning – particularly Retail Marketing with Consumer Technology products
- Adept at building integrated partner marketing plans and campaigns across multiple marketing disciplines
- Direct experience interfacing with partners and a proven track record delivering growth/performance metrics.
- Understand the digital and physical buying journey (omni channel), well-versed in sales channels, commerce platforms. Expertise landing and coordinating cross-discipline marketing programs and sales programs.
- Track record of marketing execution excellence and ROI through planning, operations-savvy, creative execution, readiness and analytics/insights
- New product launch experience
- Experience managing ambiguity and rapid change – demonstrate agility and risk-taking
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