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Marketing Manager
2 weeks ago
Are you a results-driven marketing professional with a passion for innovation? Are you ready to take the lead and drive the growth of four brands? Look no further We are currently seeking a talented and experienced marketing manager to join our team.
As the marketing manager, you will be at the forefront of our marketing efforts, shaping and executing strategies to elevate our brands and drive customer engagement.
Your expertise in market research, campaign development and digital marketing will be crucial in achieving our goals.Responsibilities:
Develop and implement comprehensive marketing strategies to drive brand awareness and qualified traffic to our stores and websites.
Planning, tracking and analysing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing materials are in line with our brand's identities.
Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.Manage and optimise digital marketing campaigns across various platforms to maximise ROI.
Source, build strategic relationships and partner with key industry players, agencies and vendors.
Ensure brand consistency and guidelines are aligned across all marketing channels.
Stay up to date with emerging marketing trends, technologies and best practices to drive innovation and continuous improvement.
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, influencers, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting and performance analysis.
Produce valuable and engaging content for our websites and blog that attracts and converts our target groups.Prepare, document and monitor the marketing budget quarterly and annually and allocate funds wisely.
Oversee and approve marketing material, from website banners to hard-copy brochures and case studies.
Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
Requirements and skills
A degree/diploma in marketing or brand management.
To be successful in this role, you should have at least five years of experience in a similar position and hands-on experience with digital marketing and web analytics tools and be able to turn creative ideas into effective advertising projects.
Proven experience in identifying target audiences and in creatively devising and leading across-channels marketing campaigns that engage, educate and motivate.
Strong analytical and problem-solving skills, with a data-driven mindset, making sense of metrics and processing figures with spreadsheets.Very creative with a strong sense of aesthetics and witty communication.
Up-to-date with the latest trends and best practices in online marketing and measurement
Excellent communication and interpersonal skills.
Must be computer literate with strong Microsoft Office skills.
Previous experience handling a luxury or international clothing brand will be advantageous.
Have the flexibility to travel domestically and internationally.
Have a valid drivers licence and passport.
Johannesburg based.
Job types:
Full-time, permanent
Salary:
Negotiable
Application question(s):
Please provide us with at least three references not more than five years.
Application deadline: 20/05/2023
Expected start date:
ASAP
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