Business Development Manager

1 month ago

Cape Town, South Africa Genfin Business Finance Full time

Who is GENFIN?

GENFIN is a proudly South African business that enables and supports businesses with flexible funding solutions, allowing them to unlock growth for sustainable success. We understand the needs of businesses and that access to affordable finance is critical for the growth, sustainability, and operation of any business.

We are backed by the GENFIN Holdings Group, an investment company specializing in SME lending in South Africa and the United Kingdom. Other strategic funding partners include RMBand Sanlam Investments.

Position Overview

The Business Development Manager will play a pivotal role in expanding current acquisition and sales channels as well as identifying and developing new channels and growth opportunities outside the current online offering. Your innovation will be critical to continue to establish the Genfin Business Finance brand.

We need an experienced individual with a good understanding of all aspects of a lending business, who is results-oriented, clear-thinking and always looking for long-term commercial value. You will be a public face of the business representing the organization in direct client relations and industry role players.

Reporting Structure: Reports to the Head of Business Development.

Key Responsibilities

Strategic Leadership

  • Own and build relationships with lead providers and manage service-level agreements

Business Development

  • Responsible for driving the acquisition of new SME customers and lead generation
  • Represent the business in public forums, networking events, and others as necessary, as a face of the business
  • Identify opportunities and engage to source new partners, merchants, networks, banks, or other online lending platforms through which the company can grow its client base
  • Manage, maintain, and develop new and existing marketing channels
  • Ensure consistent and quality support for all referrals and business partners
  • Drive new and existing channel development to sustain business growth
  • Work with lead generation and acquisition agencies to deliver SME customer growth and engagement in line with targets

Financial Management

  • Regular reporting against department objectives and annual calendar
  • Budgeting and financial management: Develop, manage, and monitor the marketing budgets
  • Prepare updates, reports, and presentations when requested

Market research

  • Regularly provide field-originated market intelligence and feedback regarding trends, industry needs, and customer preferences that assist in marketing and planning of initiatives to develop both new and existing accounts. Utilise this research to propose new channels/directions/products that the business should explore to improve market share
  • Monitor relevant competitor activity and take appropriate action if required

Sales and Marketing campaigns

  • Identify suitable marketing events for the area of responsibility
  • Evaluate all marketing campaigns in agreement with the Marketing department
  • Track trends and use insights to improve the effectiveness and efficiency of marketing campaigns
  • Identifying measurement and reporting tools to maximise feedback and results from marketing campaigns
  • Manage the BD, sales, and marketing campaigns within approved costs, quality, and timelines

Skills

  • Strong conceptual skills with the distinct ability to contribute at a strategic level and the ability to integrate BD and Sales activities with operational priorities and activities and obtain buy-in from all internal stakeholders
  • Good experience in credit and lending dealing with SMEs and/or business clients
  • Strong public speaking skills
  • Strong networking skills dealing with SMEs and/or business clients
  • Strong commercial orientation and business acumen
  • Able to be adaptive within a constantly evolving environment and prioritize your deliveries according to redefined “most value/simplest solution” outcomes

Requirements

  • Minimum of 5-7 + years in business development and sales, of which at least 3 years in the lending or banking industries.

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