Marketing Analyst

3 months ago

Cape Town, South Africa Betway Group Full time

On average it takes 5 minutes to apply for this role.

Kick-start your career in the online gaming world and experience the very latest in technology and innovation. 

Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”, or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique 

Our global customer base is exploding and we need your skills to support us on this exciting journey Don’t look back and submit your application before the opportunity passes you by..

Who we are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain are constantly expanding and evolving.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

As a Marketing Analyst you’ll be collaborating with a diverse team of experts, embracing technical challenges, and unleashing your creativity, covering in-depth analysis, reporting and conducting incrementality testing initiatives.

What you’ll be doing

As part of your role, your responsibilities will include:

Conduct in-depth analysis of marketing campaigns' performance, including but not limited to acquisition KPIs, RoAS, conversion rates, and retention metricsGenerate reports and dashboards that provide insights into campaign and marketing channel performance and communicate findings to key stakeholdersDesign and conduct incrementality testing initiatives to gain a deeper understanding of the impact of various marketing channels and promotional campaigns on business outcomes.Work closely with other marketing team members and country teams to develop and implement marketing strategies.Support business in building marketing attribution models and media mix models and to derive insight from those for optimised budget allocationsStay up to date on the latest marketing trends, technologies and best practices

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you’ll bring to the table

The necessary skills that we require for this role include:

Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectivelyExperience working collaboratively in cross-functional teams, with a focus on achieving shared goalsExpertise in managing multiple projects simultaneously, with a track record of delivering on time and within scopeExceptional attention to detail, ensuring high standards of quality in all outputsAbility to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situationsProven experience as a Performance Marketing Analyst or similar roleExperience in Python/PySpark/SQL for data analytics using batch & streaming datasets. Experience using DBT models is an advantage. Experienced user of Web Analytics platform (Adobe Analytics and/or GA)Strong understanding of digital marketing platforms and the new developments in mobile app marketing tracking and measurementsExcellent communication and presentation skills with the ability to convey complex data findings in a clear and concise manner

Desirable skills you’ve got up your sleeve

It would be great if you also have some of the following skills:

In-depth knowledge of sports betting markets, including odds calculation, betting types and market trendsPrevious experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulationsFamiliarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standardsExperience in developing and executing customer retention strategies

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

AdaptabilityOwnership and accountabilityInitiating actionResilienceTeam orientationIntegrityInnovation

What you’ll get back

We offer a great variety of personal and professional benefits to help you thrive at Betway and Super Group. This includes:

We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.Vitality Health CareUnum DentalLife Assurance & Income ProtectionTusker car schemeCycle to WorkRetail discounts

Be part of that Superclass feeling.

At Super Group, diversity is part of our DNA. With teams across 17 countries, 85 nationalities, and 30 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

It’s all about putting your experience first and ensuring honesty and fairness in all we do.
Here, your growth is supported and your contributions valued.

Game on

Should you not hear from us within 2 weeks, please assume your application has not been successful.

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