Market Research Analyst

6 months ago

Cape Town, South Africa HyperionDev Full time

**ABOUT US**:
HyperionDev is one of the largest providers of accelerated tech education in EMEA and one of the oldest providers of 'coding bootcamps' in the world. We work with top universities such as Imperial College London, The London School of Economics, The University of Edinburgh, and Stellenbosch University to deliver structured technical courses and bootcamps that accelerate people into fulfilling tech careers. We have been recognised as one of the top education technology scaleups in the world and gained the financial backing of Meta (previously Facebook) which recognised us as the most socially impactful startup operating in Africa, where we initially started our work.

We are dedicated to closing the global tech skills gap and we achieve this by integrating tech education with human mentorship and expert code review powered by a workforce in Southern Africa, which lowers the cost of an accessible education in technology. This model has been successful, allowing us to reach millions of learners a year from over 60 countries. We have also partnered with government bodies such as the UK's Department for Education and provide scholarships for students to study on our bootcamps and gain employment at companies such as AstraZeneca and the United Kingdom's National Health Service (NHS).

We're backed by nearly 2000 investors, having raised the largest crowdfunding round of funding for an edtech company in history. As a primarily bootstrapped, profitable, and scale-up tech business join us as we play our part in making the world a more stable, safer, and fair place.

***:
**ABOUT THE ROLE**:
We are seeking a highly analytical and detail-oriented Market Research Analyst to join our team. In this role, you will be responsible for conducting in-depth market analysis and gathering insights to inform strategic decisions regarding our online offerings in higher education. Reporting to the Global Head of Marketing, this role presents an exciting opportunity to contribute to the growth and success of our organisation in an evolving educational landscape.

As a Market Research Analyst specialising in higher education distance learning, you will play a pivotal role in shaping our strategic direction and product offerings. You will dive deep into market dynamics, consumer behaviours, and emerging trends to inform our decision-making processes around course offerings and university partnership selection. From identifying untapped market segments to evaluating the viability of online programmes in those segments, your insights will drive our efforts to attract and retain learners in an increasingly competitive landscape. You will collaborate closely with cross-functional teams, including our University Partnerships, Marketing and Admissions teams, to translate research findings into actionable strategies that maximise our impact and growth potential.

You thrive in a collaborative, fast-paced environment, leveraging your interpersonal skills to build relationships and drive consensus across diverse teams. With a proactive mindset and a commitment to excellence, you are eager to take on new challenges and contribute to our mission of expanding access to quality education through innovative online learning solutions.

**RESPONSIBILITIES**
- Conduct comprehensive market research, including TAM, SAM and SOM analyses, to identify trends, opportunities, and challenges within the higher education online learning sector.
- Analyse competitor strategies, product offerings, and market positioning to inform our competitive advantage and differentiation.
- Collaborate with cross-functional teams to define consumer personas, target audience segments and provide guidance on effective marketing channels and strategies to reach them.
- Design and execute surveys, focus groups, and interviews to gather qualitative and quantitative data from current and prospective students, faculty, and other stakeholders.
- Utilise statistical techniques and data analysis tools to interpret research findings and generate actionable insights.
- Monitor key performance indicators (KPIs) and market metrics to track the effectiveness of marketing initiatives and viability of new programme offerings.
- Prepare reports, presentations, and dashboards to communicate research findings, recommendations, and strategic insights to stakeholders at all levels of the organisation.
- Stay abreast of industry developments, regulatory changes, and emerging technologies as they relate to recommended programme changes and developments.
- Contribute to the development of new programs, courses, and educational resources based on market demand and learner preferences.
- Uphold ethical standards and best practices in market research, ensuring the integrity and confidentiality of data at all times.

**REQUIREMENTS**:
**_Minimum:_**:

- Bachelor's degree in Marketing, Business Administration, Statistics, Economics, or a related field. Advanced degree preferred.
- Proven trac

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