Marketing Performance Analyst

3 months ago

Cape Town, South Africa Initiate International Full time

The Marketing Performance Analyst in Cape Town will be the driving force behind optimizing customer acquisition efforts across digital and traditional channels. This role is all about turning data into actionable insights, ensuring marketing spend delivers the best possible return, and shaping strategic decisions. Working closely with the acquisition, product, and analytics teams, the role focuses on maximizing ROI from paid media, SEO, affiliate programs, and other key acquisition sources.

Your key job responsibilities as the Marketing Performance Analyst in Cape Town will include:

  • Dive deep into data from PPC, SEO, affiliate marketing, paid social, and display advertising channels.
  • Measure and evaluate campaigns using CPA, ROAS, and FTD% to ensure every cent spent brings results.
  • Build dynamic dashboards and reports (via Google Analytics, Sheets, Excel) that communicate clear insights to the team.
  • Spot performance trends across all channels, turning insights into action to boost results.
  • Strategize acquisition improvements, making sure budgets are used wisely and efficiently.
  • Stay on top of campaign metrics, adjusting on the go to ensure growth and profitability are always in focus.
  • Identify high-value customer segments and tweak acquisition strategies to capture them.
  • Break down the customer journey from awareness to conversion and offer insights to reduce drop-offs and boost conversion rates.
  • Work with CRM to ensure retention strategies work hand-in-hand with acquisition efforts.
  • Develop forecasting models to predict marketing performance and customer growth.
  • Support budgeting and forecasting for acquisition efforts, ensuring everything aligns with company goals.
  • Analyze the impact of budget allocation on results and suggest adjustments to optimize spend.
  • Ensure tracking and attribution are set up flawlessly across all channels, collaborating with tech and analytics teams.
  • Use tracking tools to maintain accuracy and continually refine attribution models for full visibility.
  • Manage the tech tools that track, report, and optimize acquisition campaigns.
  • Partner with the marketing team to evaluate new tools and tech for improved efficiency.
  • Lead A/B testing initiatives, using data to prove hypotheses and improve campaign outcomes.
  • Keep a close eye on market trends, competitor activities, and industry changes.
  • Deliver insights that help refine acquisition strategies and give the company a competitive edge.

Requirements for this Marketing Performance Analyst job in Cape Town:

  • Bachelor’s Degree in Marketing, Business Analytics, Data Science, or a related field.
  • 3+ years in performance analysis, preferably in digital/acquisition marketing.
  • Advanced skills in Google Analytics, Tableau, Power BI, or similar.
  • In-depth experience with PPC, SEO, paid social, and affiliate marketing, along with a strong grasp of CPA, ROAS, and FTD metrics.
  • Hands-on experience with marketing tools like Salesforce, SEMRush, or SimilarWeb, and tracking technologies.
  • Ability to craft custom reports and dashboards, turning raw data into powerful insights.
  • Strong problem-solving skills, thriving in both independent work and team collaboration.
  • Proven track record in A/B testing, experimentation, and conversion optimization.

Join a fast-paced, data-centric team where your insights will have a direct impact on customer acquisition and the overall success of the company. If you’re passionate about marketing performance and love optimizing strategies for maximum impact, this is the role for you.  Apply today for this Marketing Performance Analyst role in Cape Town.

  • Marketing Performance Analyst

    3 months ago

    Cape Town, South Africa Initiate International Full time

    The Marketing Performance Analyst in Cape Town will be the driving force behind optimizing customer acquisition efforts across digital and traditional channels. This role is all about turning data into actionable insights, ensuring marketing spend delivers the best possible return, and shaping strategic decisions. Working closely with the acquisition,...

  • Digital Marketing Strategist

    2 weeks ago

    Cape Town, Western Cape, South Africa Performance Brands Ltd Full time

    About the RoleWe are seeking a highly skilled Digital Marketing Strategist to join our team at Performance Brands Ltd. As a key member of our marketing department, you will be responsible for executing the Paid Social and SEO/SEM strategy for our e-commerce stores.Key Responsibilities:Management of SEO, Google Ads and Meta Ads accountsImplementation of SEO,...

  • Senior Data Analyst: Performance Marketing

    6 months ago

    Cape Town, South Africa National Sea Rescue Institute Full time

    **Job Advert Summary**: The NSRI is a volunteer-based rescue organisation on call 24/7. Its mission is to preserve life and livelihoods on and around South African waters through education, drowning prevention and rescue services. The NSRI operates with a sense of urgency, professionalism and unwavering commitment to the safety and well-being of those in...

  • Portfolio Performance Analyst

    2 days ago

    Cape Town, Western Cape, South Africa Set Consulting Full time

    Job Title:Portfolio Performance Analyst About the Opportunity: Set Consulting is seeking a Portfolio Performance Analyst to join our dynamic team. As a key member of our investment team, you will be responsible for driving portfolio performance through strategic research and analysis.Your key responsibilities will include: Preparing company forecasts and...

  • Performance Analyst

    7 months ago

    Cape Town, South Africa Coronation Fund Managers Full time

    An exciting opportunity for a quantitative graduate / specialist to join a leading asset manager. Coronation, based in Cape town, is looking for a Performance Analyst to support the Investment Risk and Performance team in providing the business with accurate performance and risk, and attribution calculations. **Duties and Responsibilities**: - Full...

  • Risk & Performance Analyst

    6 months ago

    Cape Town, South Africa Asset Consultant Company Full time

    ROLE DESCRIPTION: This position is for a Risk and Performance Analyst with a respected Asset Consultant Company. PURPOSE OF JOB: Providing portfolio investment analysis and reporting services in relation to asset owners, asset managers and service providers KEY RESPONSIBILITIES: - Daily, monthly and quarterly retrieval, validation, reconciliation,...

  • Marketing Analyst

    6 months ago

    Cape Town, South Africa Lula Full time

    **Job title**:Marketing Analyst** **Reporting to**: Head of Growth Marketing **Location: Cape Town** **ALL STAFF APPOINTMENTS WILL BE MADE WITH DUE CONSIDERATION OF THE COMPANY'S EE TARGETS** **WHAT WE DO** Lula is an innovative and human-focused FinTech company on a mission to help small businesses optimise their cash flow. Our purpose is to help SMEs...

  • Strategy Performance Analyst

    3 months ago

    Cape Town, South Africa IWG Careers Full time

    **Strategy Performance Analyst**: **Job Purpose** The Commercial Performance Analyst plays a pivotal role in analysing and optimizing business performance across their respective market. This role involves deep data analysis, identifying barriers to revenue and profit growth, and collaborating with various teams to implement effective solutions. The CPA...

  • Performance and Attribution Analyst

    6 months ago

    Cape Town, South Africa Futuregrowth Full time

    **FUTUREGROWTH ASSET MANAGEMENT IS RECRUITING!** We have an exciting opportunity available for a **Performance and Attribution Analyst **in our Investment Operations team. - Futuregrowth is committed to transformation. A strong preference will be given to _ **Performance and Attribution Analyst** Are you passionate about calculations and analysis and are...

  • Performance Analyst Trainee

    2 months ago

    Cape Town, South Africa Coronation Fund Managers Full time

    An exciting opportunity for a quantitative graduate to join a leading asset manager. Coronation, in Claremont, Cape town is looking for a Performance Analyst intern to support the Investment Risk and Performance team in providing the business with accurate performance and risk, and attribution calculations.

  • Portfolio Analyst

    3 months ago

    Cape Town, South Africa RisCura Full time

    Applications Close 30 September 2024**Location**: Cape Town, South Africa **Reports To**: Head of Operations **Application Criteria**: - Bachelor’s or Honours degree in Mathematics, Statistics, Computer Science, Industrial Engineering, Finance or a related field - Inclination to complete the CIPM, FRM or CAIA charter **Experience**: Graduate position...

  • Quants/performance Analyst

    7 months ago

    Cape Town, South Africa Aquarius Recruitment Full time

    Our client is an established and reputable Asset Management company based in Cape Town who has a current need for a junior Quants Analyst - this role could suit a young BEE graduate who has a quants degree (Math, Stats, Actuarial Science, etc,.) **Job Purpose**: The purpose of this role is to provide quantitative analysis support to the Investment and...

  • Senior Customer Performance Analyst

    4 months ago

    Western Cape, South Africa PEP Full time

    We have an exciting opportunity to join PEP’s dynamic Marketing team as a Senior Customer Performance Analyst. Use your analytical flair and skills to shape our customer-centric strategy. **PURPOSE OF THE JOB** As a Senior Customer Performance Analyst, you will be at the forefront of PEP’s marketing initiatives, driving actionable insights that enhance...

  • Performance Analyst Uk

    2 months ago

    Cape Town, South Africa Incubeta Full time

    **The Role** You will be joining the Performance+ team as a Performance Analyst - running paid media services. As a team we are guided and directed by results and innovation. There are great opportunities for progression as you’ll be given a lot of freedom and early responsibilities. Members of the team at all levels have the opportunity to drive a real...

  • Key Performance Indicator Analyst

    3 weeks ago

    Cape Town, Western Cape, South Africa People Dimension Full time

    About People DimensionAt People Dimension, we strive to be a leader in the industry by delivering exceptional services and solutions that meet our clients' needs. Our team is passionate about what we do, and we're committed to excellence in everything we undertake.Job SummaryWe are seeking an experienced Key Performance Indicator (KPI) Analyst to join our...

  • Digital Performance Marketing Strategist

    6 months ago

    Cape Town, South Africa Megan Frg Consulting Full time

    **About the role**: Opportunity available for a digital performance marketing strategist and analyst, with a minimum of 10 years of marketing expertise to craft and execute high-impact digital, performance, and social media marketing strategies. You will be creating digital marketing strategies aimed at enhancing brand visibility, driving online traffic,...

  • Performance Analyst UK

    1 month ago

    Cape Town, South Africa Incubeta Africa Jaco Lintvelt Incubeta Africa Incubeta International Full time

    The Role You will be joining the Performance+ team as a Performance Analyst - running paid media services. As a team we are guided and directed by results and innovation. There are great opportunities for progression as you’ll be given a lot of freedom and early responsibilities. Members of the team at all levels have the opportunity to drive a real...

  • Performance Analyst Trainee

    2 months ago

    Cape Town, South Africa Coronation Fund Managers Full time

    An exciting opportunity for a quantitative graduate to join a leading asset manager. Coronation, in Claremont, Cape town is looking for a Performance Analyst intern to support the Investment Risk and Performance team in providing the business with accurate performance and risk, and attribution calculations. **Duties and Responsibilities**: - Full...

  • Digital Marketing Analyst

    2 weeks ago

    Cape Town, South Africa Dye & Durham Full time

    **Description**: The Digital Marketing Analyst will play a pivotal role in shaping Dye & Durham’s data-driven digital marketing strategy. By providing analytics, insights, and performance reporting, this role ensures that global marketing campaigns are continually optimised for lead generation, conversion, and ROI. The Analyst will collaborate closely with...

  • Performance Analyst UK

    2 months ago

    Cape Town, South Africa Incubeta Full time

    The Role You will be joining the Performance+ team as a Performance Analyst - running paid media services. As a team we are guided and directed by results and innovation. There are great opportunities for progression as you'll be given a lot of freedom and early responsibilities. Members of the team at all levels have the opportunity to drive a...