Marketing Analyst

4 months ago

Cape Town, South Africa Generation Schools Pty Ltd Full time

At Generation Schools, our aim is to break the barriers which presently hinder quality education in South Africa. Naturally, we search for team members who wish to join us on this journey, as we continue to push the boundaries of education.

**At Generation Schools, we help shape better prepared, better-equipped students for the ever-changing world of work using academic tools developed through freedom, choice and a love of learning. We push the boundary of education, granting students the opportunity to accelerate their educational journey.**

We are seeking a detail-oriented **Marketing Analyst** to join our dynamic marketing team. In this role, you will play a crucial part in optimizing our marketing strategies by managing data collection, analysis, and reporting. Your insights will drive data-informed decisions to enhance our marketing efforts and boost enrolment growth.

**Key Responsibilities**:
**Data Management and Collection**:

- Gather, manage and organise marketing data from various sources to ensure accuracy and completeness.
- Develop and maintain databases and dashboards to track key performance metrics and trends.

**Reporting and Analysis**:

- Analyse marketing data to generate actionable insights and recommendations for strategy optimisation.
- Create and deliver comprehensive reports on marketing performance, highlighting successes and identifying areas for improvement.

**Audience Understanding**:

- Conduct market research to gain insights into audience demographics, preferences, and behaviors.
- Develop detailed audience profiles to enhance targeting and engagement strategies.
- Monitoring website traffic.

**Budget Optimisation**:

- Monitor and analyse marketing expenditures, ensuring efficient use of the budget.
- Provide recommendations for budget adjustments based on performance data and ROI analysis.

**Trend Monitoring**:

- Stay updated on industry trends and emerging technologies.
- Identify and report on relevant trends that could impact marketing strategies and outcomes.

**SEO Management**:

- Oversee and implement SEO strategies to improve organic search visibility and drive relevant traffic to our website.
- Conduct keyword research, on-page and off-page optimisation, and monitor SEO performance.
- Analyse SEO metrics and adjust strategies to enhance search engine rankings and user engagement.

**Software and Tools**:

- Utilise data analysis tools such as Excel, Google Analytics, and any other relevant software.

**The requirements are, but are not limited to**:

- Minimum 3 years of experience in marketing analytics or a similar data-focused role.
- Bachelor’s degree in Marketing, Business Analytics, Statistics, or a related field.
- Proven experience with data analysis and reporting tools, including proficiency in Microsoft Excel.
- Understanding of key metrics for measuring the success of marketing campaigns.
- Basic proficiency in SEO practices and tools.
- Familiarity with data visualisation tools like Power BI (advantageous).
- Strong knowledge of data analytics methods and practices.
- Excellent communication and presentation skills.

**Why Join Us?** At Generation Schools, you will be part of a forward-thinking team dedicated to redefining education.

Salary will be commensurate with experience and qualifications.

If you have not received a response within two weeks, we have filled the position. However, we would like to keep your CV on record.

We look forward to hearing from you

Expected Start Date: 2024/10/01

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