Senior Marketing Data Analyst

1 week ago

Cape Town, Western Cape, South Africa Betway Group Full time

About the Role:

We're seeking a talented Marketing Data Analyst to join our team at Betway Group. As a key member of our marketing team, you'll be responsible for analyzing and interpreting large data sets to inform our marketing strategies and optimize our campaigns.

Key responsibilities include:

  • Conducting in-depth analysis of marketing campaigns' performance, including acquisition KPIs, RoAS, conversion rates, and retention metrics.
  • Generating reports and dashboards that provide insights into campaign and marketing channel performance and communicating findings to key stakeholders.
  • Designing and conducting incrementality testing initiatives to gain a deeper understanding of the impact of various marketing channels and promotional campaigns on business outcomes.
  • Working closely with other marketing team members and country teams to develop and implement marketing strategies.
  • Supporting business in building marketing attribution models and media mix models and to derive insight from those for optimized budget allocations.

Requirements:

To be successful in this role, you'll need:

  • Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively.
  • Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals.
  • Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope.
  • Exceptional attention to detail, ensuring high standards of quality in all outputs.
  • Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations.
  • Proven experience as a Performance Marketing Analyst or similar role.
  • Experience in Python/PySpark/SQL for data analytics using batch & streaming datasets. Experience using DBT models is an advantage.
  • Experienced user of Web Analytics platform (Adobe Analytics and/or GA).
  • Strong understanding of digital marketing platforms and the new developments in mobile app marketing tracking and measurements.

About Us:

Betway Group is a leading online gaming company that's passionate about innovation and customer experience. We're driven by our shared vision to become the global leader in the online sports betting and casino industry.

Our team is forward-thinking, collaborative, and dedicated to delivering exceptional results. If you're a talented Marketing Data Analyst looking for a new challenge, we'd love to hear from you

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