CRM Manager Kg

3 weeks ago

Cape Town, South Africa Mediro ICT Full time

**Your responsibilities will include**:
Developing and executing a CRM Strategy that supports the overarching Marketing Strategy.

Crafting CRM campaigns aimed at driving new and returning buyers, increasing cross-sell and up-sell opportunities as well as preventing dormancy. This includes identifying relevant channels and key messaging.

Crafting CRM campaigns aimed at increasing personalisation. This includes mapping out existing customer journeys as well as planning and setting up new lifecycle/triggered campaigns.

Analysing data to derive insights into the customer base and formulate communication plans to drive desired behaviour. This includes working closely with the CRM, Performance, Merchant, Brand and Retail Marketing teams.

Deriving plans and strategies to encourage purchasing behaviour to maximise lifetime value of customers.

Segmentation and management of the customer database to ensure correct targeting and communication.

Working with the Design and Brand teams to create content that is relevant and on brand.

Ensuring that all communication is correct and sent on time.

Reporting on the performance of communication with the intention of optimising communication and customer behaviour.

Developing and testing strategies and using the derived insights to develop more effective ways of communicating with customers.

Working closely with the BI and engineering teams to ensure optimal CRM Platform setup and ongoing improvements.

Research new ways of communicating to customers

Ensure that all CRM touchpoints contribute to a consistent and positive brand image and experience.

Support other customer facing departments with guidelines on customer engagement.

Ensure that all marketing data and systems are POPIA compliant.

Working Closely with the companyand Company CRM teams to conceive, plan and execute on Cross-Group Campaigns and initiatives.

**Attributes required**:
An appreciation and passion for memorable customer engagement

A solid understanding of CRM across various touchpoints

Experience working with data to inform strategies and plans

Experience working with SQL and GBQ

Outstanding numeric and analytical skills

Experience using Braze or similar CRM marketing platforms.

Experience in marketing and communication.

Solutions-oriented, can-do attitude and high energy.

Highly organised and efficient, whilst being flexible and versatile.

Passionate about improving processes to create efficiencies.

An enthusiasm for, and an understanding of e-commerce.

Exceptional English writing skills.

Tech savvy with a passion for using technology to solve problems

The appetite for being involved in a startup environment

Meticulous attention to detail

Confident, with very strong interpersonal and communication skills and a proven ability to build productive relationships quickly

The ability to present ideas and data to senior management

**Qualifications**:
B.Com or B.Bus.Sci in Marketing, Economics, IT or a related field

An Honour's or Masters degree in relevant Tertiary Education is adventagous

5 - 7 years experience in CRM

Experience within e-commerce and/or in digital marketing

Between 5 - 7 Years

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