Senior Brand Manager, Gum Category, South Africa

6 months ago

Johannesburg, South Africa Mondelēz International Full time

Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

Working with cross-functional and regional teams, you implement a portfolio strategy that is aligned with the brand vision to drive sustainable growth. You support profit and loss management and future business development plans and objectives including new product development and platform opportunities.

How you will contribute

Working with other internal stakeholders, you will support the brand portfolio strategy and priorities to enable consumer-centric brand portfolio growth. You will develop annual plans, setting objectives and allocating resources. In addition, you will offer recommendations for integrated commercial plans, develop and execute marketing plans that deliver on revenue and profit forecasts, and share objectives. Based on your deep consumer insights and brand positioning, you will develop and implement integrated marketing communications and 360 degree campaigns.

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

Consumer behavior, preferably in the consumer goods sector in matrix environment Developing a seamless consumer experience Managing business objectives beyond brand and budget Analytics and creativity—a balance of commercial and strategic acumen Leading and influencing teams Communicating effectively, verbally and in writing, and executive presentation skills Markets with diverse economic environments a distinct advantage

More about this role

Purpose

The purpose of the Category Senior Brand Manager, Gum Portfolio South Africa, is to lead the Gum team in developing and executing superior brand, activation and innovations plans to achieve the annual growth ambition of the SSA Gum portfolio.

The Category Senior Brand Manager works closely with the Category Lead, Brand Equity & Innovation team as well as the Insights, Sales & Trade Marketing, Finance and Supply teams to deliver plans. The role relies on effective working relationships and collaboration across teams.

Key Responsibilities

Lead the brand management for Stimorol & Clorets, whilst overseeing the brand management of Chappies & Dentyne by the Brand Manager Lead the development of the annual gum brand plans, aligned to the long term Gum Strategy to meet annual growth targets for the category Challenge all aspects of the marketing mix in terms of understanding and awareness of consumer and customer trends and their impact on category strategy and plans Manage the execution of marketing and activation plans, working closely with internal stakeholders and external partner agencies to deliver the revenue, profit and share objectives Ensure cross functional integration and alignment of the category brand plans with Sales (Category Planning & KAM), Consumer Insights, Supply, Logistics and Finance Work with global and local teams to ensure sustainable sourcing supply model for gum portfolio Collaborate with the Equity & Innovation teams to develop insight led and strategically relevant communication and innovation plans that drive brand health and category growth Lead, motivate and develop skills/capabilities of the Brand Team (1 Brand Manager report) Financial Management:Brand & SKU P&L responsibility and accountability for delivering annual contract targets through day-to-day execution of brand plans, whilst recommending and implementing corrective actions to optimize effectiveness and profitabilityMonitor and measure business performance for the specific brand against a set of KPIs including: volume, revenue, profit, A&C (Advertisement & Consumer Spending), net contribution, and share of marketManage marketing spend budgets including phasing, balancing and reporting to finance team Provide quality input into supply forecasting for the category:Under the guidance of the Category Lead, the Category Senior Brand Manager is responsible for collaborating to determine the volume targets for their brand/s and subsequent monitoring volume achievement and inventory levels for the brandsMarket landscape dissecting and understanding:Drive the analysis of market information (incl Market trends, Nielsen, Mintel, Euromonitor, etc) to contribute to the discussion on category/brands share performance and have action orientated plansEvaluate executions, innovation, pricing, distribution, competitors, portfolio etc. against set targets and report on the ROITrack ongoing pricing activities (for both brand and competitor) within the market place and provide an understanding of opportunities and risks existing in the local marketFirm understanding of trade marketing and in-store execution to ultimately guide on priorities and drive execution on brands

External & Internal Key Interfaces

Internal : Global Gum Brand team, Customer Planning & Activations, Category Finance, Sales, Equity & Innovation, Supply, R&D and Insights

External: Creative, Digital, Media, PR and Activation agencies

Knowledge & Skills

Education, Knowledge, Skills and Experience Required

To succeed in this role, it is expected that the ideal candidate will have:

Relevant tertiary degree or diploma – Marketing or related. Minimum 5 years’ experience, having worked in a similar environment / role with at least 24 months experience as a Senior Brand Manager FMCG experience advantageous Knowledge and experience: Consumer, Shopper and Trade Insights / Marketing Planning and Budget Management Demonstrated experience in applying strategic insights and translating strategies into executional plans Demonstrated experience in managing a 360-marketing campaign from ideation to execution Proven ability to manage / lead and collaborate with cross functional teams Strong digital background advantageous Ability to demonstrate a clear understanding of the core principles of marketing, project management experience and sales Ability to manage projects without significant management support Ability to build strategic and collaborative working relationships across the business Strong level of financial acumen is necessary Ability to frame and present new ideas to gain buy in and resource Strong level of computer competency, i.e. PowerPoint, Outlook, Word, Excel. Functions independently and expectation is that successful individual will liaise cross functionally to conduct and collect all relevant market and consumer data to feed into the development of local brand plans Successful individual will be required to work under ambiguity in certain instances, building hypothesis about the categories/brands, to ultimately lead to action orientated discussions

Leadership & Functional Competencies

Demonstrated experience leading, motivating and developing a team Problem solving and dealing with ambiguity Commercial & Financial Acumen with entrepreneurial mentality Creativity, growth mind-set with demonstrated ability in being nibble and agile Consumer Centric, with a digital first mindset Brand, Activation and Innovation excellence No Relocation support available


Business Unit Summary


Mondelēz International’s Sub Saharan Africa Business Unit is made up of three key focus areas namely Southern Africa, West Africa and the Rest of Africa Markets.The Business Unit is home to approximately 1000 Makers and Bakers who strive to bring only the best quality and loved brands to our consumers. Mondelēz International in Sub Saharan Africa is proud to house global legacy brands including Cadbury Dairy Milk, Oreo, Halls and Bournvita, together with local jewels such as Cadbury LunchBar, Chappies, TomTom and Dentyne.The Business Unit’s Markets have consistently been awarded Top Employer certification, and has been recognised as a Top Employer in Africa.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

RegularBrand & Portfolio ManagementMarketing

  • Senior Brand Manager, Gum Category, South Africa

    6 months ago

    Johannesburg, South Africa Mondelēz International Full time

    **Are You Ready to Make It Happen at Mondelēz International?** **Join our Mission to Lead the Future of Snacking. Make It With Pride.** Working with cross-functional and regional teams, you implement a portfolio strategy that is aligned with the brand vision to drive sustainable growth. You support profit and loss management and future business...

  • Senior Brand Manager

    1 month ago

    Johannesburg, Gauteng, South Africa Mondelēz International Full time

    Mission and PurposeMondelēz International's Sub Saharan Africa Business Unit is seeking a talented Senior Brand Manager to lead the Gum Category team in developing and executing superior brand, activation, and innovation plans to achieve the annual growth ambition of the SSA Gum portfolio.Key ResponsibilitiesLead the brand management for Stimorol & Clorets,...

  • Senior Brand Manager, Gum Category Operations Lead

    3 weeks ago

    Johannesburg, Gauteng, South Africa Mondelēz International Full time

    As a Senior Brand Manager in our Gum Category team at Mondelēz International, you will play a key role in driving business growth and brand success in the Sub Saharan Africa region. This exciting opportunity is ideal for a talented marketing professional with a passion for leading cross-functional teams and developing innovative brand strategies.About the...

  • Marketing Strategy Director for Global Gum Category

    3 weeks ago

    Johannesburg, Gauteng, South Africa Mondelēz International Full time

    About the RoleWe are seeking a Marketing Strategy Director to lead our Global Gum Category team. As a key member of our marketing leadership, you will develop and execute superior brand, activation, and innovation plans to achieve annual growth ambitions.The successful candidate will have a deep understanding of consumer behavior, market trends, and category...

  • Category Lead

    6 months ago

    Johannesburg, South Africa Mondelēz International Full time

    **Are You Ready to Make It Happen at Mondelēz International?** **Join our Mission to Lead the Future of Snacking. Make It With Pride.** - South Africa Chocolates is a priority category for Mondelez International, so we need to have a strong plan that helps us grow market share and grow the category for the long term. - In this role, you get to reimagine...

  • Senior Pharmaceutical Brand Manager

    3 weeks ago

    Johannesburg, Gauteng, South Africa MSP Staffing LTD Full time

    Company OverviewMSP Staffing LTD is a leading recruitment agency that provides top talent to the pharmaceutical industry. Our company values innovation, teamwork, and excellence in all our endeavors.Job DescriptionWe are seeking a highly motivated Senior Pharmaceutical Brand Manager to join our team in Johannesburg, South Africa. The successful candidate...

  • Senior Partner Rep South Africa

    3 weeks ago

    Johannesburg, South Africa Nike Full time

    Become a Part of the NIKE, Inc. Team NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers,...

  • IT Category Manager

    8 months ago

    Johannesburg, South Africa Sabenza IT Full time

    IT Category Manager IT Manager - IT Johannesburg - Gauteng - South Africa Ready to be the captain of our IT supply ship? We're on the hunt for a Category Manager to navigate the waters of tech procurement with finesse and flair. If you can negotiate deals like a pro and lead with the wisdom of a sage, join us and let's sail toward IT...

  • Director, New Category, Africa

    6 months ago

    Johannesburg, South Africa Coca-Cola Full time

    Join the Coca-Cola Company, a global leader in the beverage industry, where innovation meets tradition, and the future is as exciting as our rich history. Our team is dedicated to delivering best-in-class insights to drive customer growth and we are currently seeking a Director of Category Management to join our team. If you are ready to leverage unique...

  • Global Brand Strategist

    2 weeks ago

    Johannesburg, Gauteng, South Africa Salt South Africa Full time

    Job Title: Global Brand Strategist We are seeking a highly skilled Senior Brand Strategist to join our team at Salt South Africa. This is an excellent opportunity for an experienced professional to take on a challenging role and make a significant impact on the growth of our business. About the RoleThe successful candidate will be responsible for leading...

  • General Manager South Africa

    7 months ago

    Johannesburg, South Africa Gilead Sciences South Africa (Pty) Ltd. Full time

    Description   Reporting to the Vice President Global Patient Solutions (GPS), the GM South Africa will be accountable for the Gilead business in the country and for leading the Gilead team in South Africa. S/he will provide strategic direction and effective cross-functional leadership in order to ensure a strong team working culture so that the...

  • Category Manager and Product Strategist

    1 month ago

    Johannesburg, Gauteng, South Africa Ad Talent Africa Full time

    Job Title: Category Manager and Product StrategistAbout the RoleAt Ad Talent Africa, we are seeking a skilled Category Manager and Product Strategist to join our team. As a Category Manager and Product Strategist, you will play a key role in analyzing sales, industry trends, and consumer behavior to inform product category strategies.ResponsibilitiesDevelop...

  • Category Manager

    6 months ago

    Johannesburg, South Africa Haleon Full time

    Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep...

  • South Africa E2e Finance Director

    6 months ago

    Johannesburg, South Africa Haleon Full time

    Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep...

  • Senior Brand Manager Klipdrift

    3 days ago

    Johannesburg, South Africa Heineken International B.V. Full time

    We Go Places! How about you? Immediate Superior: Mncedisi Jekwa Job Grade: 20 Location: Johannesburg Function: Commerce Sub Function: Commerce - Marketing - Brand Management Type of Contract: Permanent Reference Number: 127223 Closing Date: 27/12/2024 Purpose fo the job: The Senior Brand Manager is responsible for developing, implementing, and monitoring...

  • Senior Partner Rep South Africa

    2 weeks ago

    Johannesburg, South Africa Nike Full time

    Job title : Senior Partner Rep South AfricaJob Location : Gauteng, JohannesburgDeadline : December 28, 2024Quick Recommended Links Jobs by Location Job by industries THIS ROLE WILL FORM PART OF THE SOUTH AFRICAN COMMERCIAL TEAM SITUATED IN THE JOHANNESBURG OFFICE. WHO WE ARE LOOKING FOR An experienced retailer with an unwavering curiosity for our...

  • Senior Partner Rep South Africa

    2 weeks ago

    Johannesburg, South Africa Nike Full time

    Job title : Senior Partner Rep South Africa Job Location : Gauteng, Johannesburg Deadline : December 28, 2024 Quick Recommended Links Jobs by Location Job by industries THIS ROLE WILL FORM PART OF THE SOUTH AFRICAN COMMERCIAL TEAM SITUATED IN THE JOHANNESBURG OFFICE. WHO WE ARE LOOKING FOR An experienced retailer with an unwavering...

  • Category Manager

    8 months ago

    Johannesburg, South Africa Ad Talent Africa Full time

    Who are we: A distinguished FMCG business headquartered in Zambia, with a strategic presence across the African continent.Who are we looking for:  A category manager who has has worked within the FMCG industry. (This role is based in Zambia and open to South African candidates looking for an expat opportunity).  What will you do:  Market and Trend...

  • Category Manager

    6 months ago

    Johannesburg, South Africa Energizer Full time

    What you'll love about this job: Join a Company with a well known brand where you flexibility and ownership is embraced, while getting exposure on a global level. This is Energizer Holdings, Inc.: Energizer Holdings responsibly creates products to make lives easier and more enjoyable. To do this, we lean into our culture as an organization - we win...

  • Senior Category Development Strategist

    3 weeks ago

    Johannesburg, Gauteng, South Africa Energizer Holdings Full time

    Job DescriptionWe are seeking a highly skilled Senior Category Development Strategist to join our team at Energizer Holdings.About the Role:This is an exciting opportunity for an experienced professional to play a vital role in enabling Energizer to win at retail by providing insight-based category and shopper strategies, and solutions based on business...