Shopper Insights Manager

Found in: Talent ZA C2 - 2 weeks ago


Cape Town, South Africa TSM Consulting Full time

Our client, a dynamic Trade and Marketing Specialist based in Observatory, Cape Town has an exciting vacancy for a qualified and experienced Insights Manager. 

Job Specs

Key accountabilities:
-Support the sales team in generating income from our insights product offerings through
the selling of insights services.
-Manage shopper research projects from inception to completion (internal &
commissioned).
- Understand different research methodologies and apply the right one for the
“brief”.
-Drawing up research proposals.
- Shopper research & data analysis.
- Structure fieldwork requirements to deliver on client objectives.
- Liaise with the key stakeholders within different channels.
- Interpretation of research findings into a compelling insights story & presentation
deck and/or report (for commissioned research). Ownership of the process of
translating key insights into actionable inputs to develop solutions that will shape
shopper behaviour.(not consumer)
- Presentation creation and presenting research and insights findings back to
clients.
- Managing project budgets.
- Manage Insights Team, set goals, manage performance and motivate team members.
- Actively participate in think tanks within cross functional teams and collaboratively work
on clients briefs.

Requirements:
- An insatiable curiosity and passion to always ask “why” and dig deeper to find the real
insights.
- Formal qualification in Marketing, Marketing Research or Social Science.
-5+ years experience with shopper research and different research methodologies
(consumer advantages but shopper is a MUST)
- 3+ years experience in managing an Insights Team.
- Knowledge of Trade Marketing in a retail environment (BTL marketing/POS)
- Strong commercial acumen
- Excellent analytical, research and problem solving skills
- Data analysis skills
-Strong presentation and communication skills. 5 years experience pitching to C-suite
executives.
-Excellent storytelling abilities (using a combination of data, trade trends, desktop
research etc.to turn it into a compelling insights story with a commercial angle).


Key Competencies
Critical thinking, Adaptable, Driver Curiosity, Creative thinking, Analytical Problem solving, Consultative, Team Player 


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