Shopper and Category Manager

Found in: Talent ZA 2A C2 - 2 weeks ago

Cape Town, South Africa HR Genie Full time

Our client is looking for a Shopper and Category Manager to join their team. The vision for the Category & Shopper Marketing Team is to be a trusted team of Shopper & Category experts in confectionery that is central to providing strategic and short-term solutions to deliver Category growth, internally and externally. The Category team is living a category growth mindset, to grow faster and more sustainably than the category through superior understanding and fulfilment of consumer and shopper needs.

Responsibilities:

  • Create and deliver short and long term shopper insight initiatives, as prioritized by the management team, to support MPD planning & specific segment challenges to turn shoppers into buyers of our brands.

  • Leadership of brand / account workshops to enable the Marketing, Shopper Marketing & Sales teams to develop and sell the annual seasonal plans to our key retail partners.

  • Coordination of both qualitative and quantitative consumer & shopper marketing research to lead new insights into the development of the category.

  • Lead ongoing development of the company Category Vision, Drivers & Tactics, to engage our retail partners on the growth opportunities for the confectionery category.

  • Through insight, lead and support customer marketing with new activation initiatives for company brands to increase their visibility in store.

  • Support marketing team with shopper marketing insight/strategies that support new brand initiatives for existing and new products

  • Ensure that the identified shopper strategies play a core role in the company, category and brand long term plans

  • Support customer marketing team with category insight to lead new activation in store, both on and off the fixture.

  • Develop strong agency partnerships with both new and existing agencies to utilise their strengths to support company Shopper Marketing.

  • Provide support to the internal Brand and Key Account teams by conducting regular business analyses (with the focus on key strategic drivers and opportunities), presentations and merchandising solutions.

  • Proactive management of team priorities.

  • Build and develop internal reporting databases and templates.

  • Manage cross-functional targets.

  • Identify key trade opportunities including maximizing in-trade opportunities (ranging, distribution, merchandising and visibility).

  • Oversee development of Category Selling stories

  • Delivering commentaries and sales analysis for monthly business review reports, pro-actively identifying business opportunities and issues.

  • Manage planograms & merchandising guidelines to support category shelving initiatives including the training thereof internally and externally.

  • Responsible for updating space management product / image library & IRi data characteristics.

  • Training members of the cross functional team on data systems (Retailer POS, IRi).

  • Build effective working relationships and processes with the Sales and Marketing teams with the aim of driving incremental category and brand growth.

  • Lead cross functional ways of working ultimately ensuring alignment to and focus on business objectives.

Key Skills:

  • Proven Category Management Expertise.

  • Advanced MS Excel, IRi Temple & Space Planning Skills.

  • Understanding shopper/consumer/market insights and how these drive category growth in retailers.

  • Understanding of competitor and market dynamics.

  • Excellent numeracy, analytical and data interpretation skills.

  • Understanding brand and key account strategies and interpreting these into customized category plans.

  • Implementing and evaluating category plans in-store.

  • Excellent interpersonal skills, able to build relationships and influence at all levels internal and external.

  • Confident, assertive self-starter with a drive for results and highly motivated.

  • High level of initiative, able to drive projects independently.

  • Structured with organizational skills.

  • Ability to work under pressure and meet tight deadlines.

Qualifications:

  • BComm Degree or suitable tertiary qualification

  • Previous experience in a customer-facing Category Management role, FMCG environment (minimum 5 years)

  • Prerequisites include advanced skills & working knowledge of external market data software and space planning software

  • Knowledge of and advanced skills in Microsoft Office (specifically Excel and PowerPoint)

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