Insights Manager

Found in: Talent ZA C2 - 2 weeks ago

Cape Town, South Africa Red Bull Full time
The Insights Manager is responsible for the development, implementation and management of brand-relevantstrategies, plans, programs, and tools to assist the sales team in increasing visibility, distribution, and market share.Further to this, the Insights Manager needs to lead the regular and promotional pricing strategy of the business,identifying price related opportunities and/or risks. This individual must be able to leverage data gained frombusiness intelligence tools, market research and consumer insight, together with a strong understanding of brandprinciples to create best practice solutions that will help maximize the efficiency and effectiveness of the salesoperations across the South African region.RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

Proactively identifying shopper and market data that would help to deliver Commercial Strategies

Providing data-driven insights, analyses, and recommendations to the business and to key stakeholders that optimise

long-term category growth by positively shaping strategy on:

Availability and reach

Promotions and Pricing

New Product Initiatives

Competitor performance

Post Campaigns

Companywide performance and opportunities

Identify, develop and implement necessary processes to enhance sales business performance.

Build & manage the data platform necessary to run analysis and generate insight – directly manage data providers.

Identify opportunities and challenges. Quantify the opportunities.

Prioritise and provide solutions to overcome the challenge or maximise the opportunity.

Sales development analysis (by customer, by channel, by distribution point, etc.)

Proactively producing regular and ad hoc account trackers and shopper and market reports for both customer and

internal use

Collection, analysis, evaluation and presentation of trade sales, financial sales data and distribution data.

Track Insights monthly and provide consistent, accurate and timely reporting of opportunities for defending &

growing market shares.

Track and monitor progress of all Sales initiatives

Perform special analytical projects as assigned

Managing all relationships with market and shopper data and research providers (e.g. Nielsen, Silo, Spar Insights,)

Establish good working relationships with 3rd party data suppliers

Negotiate annual contracts and increases

Work with data suppliers to ensure data accuracy and on time delivery

Be the point of contact between suppliers and the internal organization

Communicate with distribution partners to ensure trade sales data is accurately captured and reported

Collect and report sales and distribution data from our distribution partners in the region by working closely with

them to ensure accurate and timely collection of data.

Oversee Master Data Management (MDM) of all incoming data from all “sell in and sell out” data sources

5+ years experience in FMCG sector, ideally as Business Insights Manager, Category Manager, POS Manager or Key Account Manager. Data-driven, yet a lateral thinker Concise, impactful presenter Can identify and prioritise the key insights from a wealth of data Excellent analytical skills and problem-solving skills with sales data from internal and external sources Excellent communication skills, including presentation and training skills Strong planning and project management skills Takes ownership of the delivery and effectiveness of insights that drive decision making Driven to understand the background to the question before attempting to answer it – uncover the insight that will really help Inquisitive nature which pushes the boundaries on finding new information to support an initiative or the next innovative point of sale or category development concept Creative, with an eye for detail and know how to use the data to tell a story Experience working with syndicated data (Nielsen & IRI), Nielsen Panel (homescan) and shopper metrics. Highly proficient in Microsoft Office, especially Excel and Powerpoint. Higher commercial degree/ University Degree (business, marketing or similar) preferable.Valid driving license. Fluent in English, written and verbal Travel 0-10%

Insights Manager

Red Bull

Giving wiiings to people and ideas since 1987

In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

What drives usChasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:

Meaning

Find your meaning and use your strengths to achieve it

The bigger reason why you work. To contribute and add value to something or someone.

Freedom & Responsibility

Take real responsibility for yourself and your work.

To have the freedom to work on something the way you want to.

Mastery

Love life, love work, love to challenge yourself

Turn your talents into strengths to become excellent at what you do.

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