Marketing Communications Specalist

1 week ago


Germiston, South Africa Salesworx Full time
Our client is a global manufacturer of components and systems for metering as well as a reliable solution partner for water treatment.
We are looking to recruit a Marketing & Communications Specialist to establish the brand in South Africa and Sub Sahara Africa and they will be responsible for developing and executing B2B marketing strategies that will maximise lead generation and drive sales to help the company to reach new customers and retain existing ones.

Duties

  • Being the ambassador of the brand within the organization and towards the market, 
  • Create and maintain roadmap of marketing activities and campaigns 
  • Design, plan and execute effective marketing campaigns, in cooperation with sales, BI, product management and third parties 
  • Organize events and exhibitions at industry events, within the company and in key customers. 
  • Manage the overall digital marketing strategy, including company’s social media accounts and online content. 
  • Reporting on the performance of marketing campaigns in order to make adjustments to increase efficiency and effectiveness 
  • Monthly gap analyses (target vs. actual) of the key performance indicators for lead generation and marketing. 
  • Managing marketing budgets and overseeing all aspects of a company’s marketing activities
  • Direct communication with headquarters as well as with colleagues in the same area from other subsidiaries. 
  • Stay up to date with the latest technology and with the latest best practices 
  • Close cooperation with inbound sales / customer service to guarantee that leads from new prospects are converted into sales.

The jobholder is responsible for

  • Assure branding is harmonized with global image. 
  • Develop and implement roadmap of marketing activities and campaign. 
  • Continuous improvement of the lead generation process to bring expected number of new customers


Requirements
  • Degree or Master's within the Marketing or Management field
  • Experience in the B2B marketing and sales environment
  • Hands on experience with CRM and SEO tools like Google Analytics, Google Adwords etc.
  • Hands on experience in the creation of social media content as well as paid social tools like Facebook and LinkedIn.
  • Excellent communication and interpersonal skills
  • Excellent organizational and time management skills
  • Fluent in written and spoken English
  • At least 5 - 10 years experience in B2B Marketing
  • Ability to work with well and effectively with other departments within the organization
  • Highly self-motivated


BenefitsR35 000 - R40 000 negotiable depending on experience


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