Performance Marketing Specialist

4 weeks ago

Cape Town, South Africa SET Recruitment Consultants Full time

Join our dynamic e-commerce team as a Performance Marketing Specialist We’re looking for a talented individual with a passion for retail, e-commerce, and digital marketing to help elevate our online presence.

 

Requirements:

  • Bachelor’s degree or equivalent in marketing or data analysis.
  • Experience in performance marketing for an e-commerce business.
  • Proficient with Google Looker Studio, Tableau, and HubSpot.
  • Proven track record as a paid media specialist.
  • Strong background in producing data-driven insights and recommendations.
  • Familiarity with GA4, GTM, Google Ads, Meta Ad Manager, and TikTok Ads.
  • Good knowledge of data analysis and visualisation (preferably on Looker Studio and Tableau).
  • Proficient in Microsoft Office Suite.
  • Fluent in English and Afrikaans.
  • High attention to detail and excellent organisational skills.
  • Ability to prioritise and work efficiently in a fast-paced environment.
  • Strong collaboration skills to work cross-functionally with various teams.
  • Eagerness to learn and develop skills in the digital marketing field.

 

Responsibilities:

Performance Marketing:

  • Manage the online store’s presence across paid search, programmatic display, and paid social channels.
  • Collaborate with marketing and creative teams to create compelling content for paid media channels.
  • Oversee campaigns on relevant self-service paid media channels and guide strategy where media buying is required.
  • Utilise the digital marketing budget effectively to align with marketing goals.
  • Implement a testing framework to launch and measure campaign experiments.
  • Evaluate emerging technologies and provide thought leadership in performance marketing.
  • Conduct keyword research for ongoing optimisation of search campaigns.

Analytics & Reporting:

  • Track, analyse, and report on the performance of digital marketing activities.
  • Interpret reporting results to draw meaningful conclusions and make recommendations for future efforts.
  • Assist with market research to analyse the competitive landscape and identify new marketing opportunities.
  • Provide actionable insights to support strategic goals.

Experimentation & Conversion Rate Optimisation (CRO):

  • Identify optimisation opportunities and develop a testing and optimisation plan.
  • Evaluate customers’ online behaviour and provide recommendations to improve website performance.
  • Support UX and CRO strategies with audience-centric recommendations.
  • Collaborate on the strategy, execution, and measurement of A/B tests and CRO experiments.
  • Work with content creators to optimise landing pages and website calls-to-action (CTAs).

 

If you're ready to take the next step in your marketing career, we want to hear from you

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