Digital Marketing Strategist for Performance

5 days ago


Cape Town, Western Cape, South Africa Set Consulting Full time
About This Role

We're seeking a talented Performance Marketing Specialist to join our dynamic e-commerce team at Set Consulting. As a key member of our marketing team, you will be responsible for driving our online presence and achieving our marketing goals through effective digital marketing strategies.

Key Responsibilities
  • Performance Marketing: Manage our online store's presence across paid search, programmatic display, and paid social channels.
  • Collaborate with marketing and creative teams: Work with our marketing and creative teams to create compelling content for paid media channels.
  • Campaign Strategy and Execution: Oversee campaigns on relevant self-service paid media channels and guide strategy where media buying is required.
  • Analytics and Reporting: Track, analyse, and report on the performance of digital marketing activities.
Requirements and Recommendations
  • Bachelor's degree or equivalent in marketing or data analysis.
  • Experience in performance marketing for an e-commerce business.
  • Proficient with Google Looker Studio, Tableau, and HubSpot.
  • Proven track record as a paid media specialist.
  • Strong background in producing data-driven insights and recommendations.
  • Familiarity with GA4, GTM, Google Ads, Meta Ad Manager, and TikTok Ads.
  • Good knowledge of data analysis and visualisation.
  • Proficient in Microsoft Office Suite.
  • Fluent in English and Afrikaans.
  • High attention to detail and excellent organisational skills.
  • Ability to prioritise and work efficiently in a fast-paced environment.
  • Strong collaboration skills to work cross-functionally with various teams.
  • Eagerness to learn and develop skills in the digital marketing field.


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