Digital Marketing Specialist

4 weeks ago

Cape Town, South Africa Dye & Durham Full time

**Description**:
The Performance & Paid Media Specialist will be responsible for planning, executing, and optimising global paid marketing campaigns. This includes search, display, remarketing, and paid social initiatives. The role will focus on driving qualified leads, improving conversion rates, and maximising ROI, working closely with analytics, content, and product marketing to refine targeting and messaging.

**Key Responsibilities**:
**Paid Campaign Management**:

- Develop, launch, and manage PPC campaigns on platforms such as Google Ads, LinkedIn, and relevant industry-specific networks.
- Conduct keyword research, audience segmentation, and ad copy testing to improve campaign performance and relevance.

**Conversion Rate Optimisation**:

- Collaborate with the content and design teams to develop high-converting landing pages.
- Perform A/B tests on ad creatives, landing pages, and CTAs to continuously improve conversion metrics.

**Budget & Bid Management**:

- Monitor and adjust bids, budgets, and campaign structures to achieve optimal cost-per-lead and customer acquisition costs.
- Ensure compliance with allocated budgets and provide regular spend forecasts.

**Performance Monitoring & Reporting**:

- Track key performance indicators, including CTR, CPC, CPA, and ROAS, and report results to the Director, Digital Marketing.
- Analyse campaign data to identify trends and actionable opportunities for improvement.

**Cross-Functional Collaboration**:

- Work with the Digital Marketing Analyst to leverage insights and refine targeting and messaging.
- Liaise with sales, product marketing, and global teams to ensure campaigns align with pipeline objectives and product initiatives.

**Skills, Knowledge & Expertise**:

- Bachelor’s degree in Marketing, Business, or a related field.
- 4+ years’ experience managing performance marketing campaigns in a B2B or SaaS environment.
- Expertise with Google Ads, LinkedIn Campaign Manager, and retargeting platforms.
- Proven track record in optimising paid campaigns for conversion and ROI.
- Strong analytical skills and familiarity with analytics tools and A/B testing methodologies.
- Excellent communication, organisational, and project management skills.
- Ability to adapt to global market nuances and changing industry conditions.
- Some flexibility in work hours may be required to align with global team members.

**Job Benefits**:
At Dye & Durham we strive to be visionaries As a leader in our field, we ensure our employees are ready for the next challenge in their journey with us by offering internal and external training opportunities. We offer competitive salaries and a whole host of benefits including healthcare, pension, company discounts, wellness programs, and paid days off to move house or volunteer for your favourite charity.

**Do you share our DNA?**
- We ask how tomorrow can be better than today
- We are passionate about solving our customer's challenges
- Our ideas break boundaries
- We value different perspectives and encourage dialogue
- We take ownership and celebrate together

**About Dye & Durham**:
Dye & Durham is a global leader in legal technology. The company’s three categories of integrated solutions - practice management, data insights and due diligence, and client onboarding - give solicitors the essential tools they need to run their firms, from client acquisition to case management and legal accounting, and everything in between.

Trusted by thousands of legal practitioners globally, Dye & Durham helps law firms achieve more growth with less effort.

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