Performance Marketing Specialist

2 months ago

Cape Town, South Africa Le Boat Full time

**Le Boat is hiring a Marketing Performance Specialist in Cape Town**

Are you a data-driven marketer with a passion for getting results and optimizing campaigns? We're looking for a dynamic **Performance Marketing Specialist** to take our paid media efforts to the next level and deliver measurable growth.

Le Boat is the world’s leading provider of inland waterway boating holidays. Currently operating 37 bases in 9 countries, with a fleet of 950 charter boats, we attract more than 120,000 customers from all over the world each season. A global business working in 45 sources markets around the world with 6 sales offices (UK, Canada, Germany, France, South Africa & Australia). We have been established for over 50 years and are passionate about providing outstanding quality and service.

Le Boat is part of the Travelopia group, which is one of the world’s leading specialist travel groups providing customers with a diverse range of unique travel experiences.

**The Role**:
As a Performance Marketing Specialist, you'll manage and optimize paid marketing campaigns across Search, Social, Display, and more, driving customer acquisition and growth. Your analytical skills and ability to collaborate with cross-functional teams will be key to success. You'll execute, report, and test new strategies to enhance performance across various digital media channels.

This role offers a flexible hybrid work pattern, 2 days a week working in our Century City office and then other days working remotely.

**What you will be doing**:

- Manage end-to-end management of digital marketing campaigns, ensuring alignment with business goals.
- Implement strategies to optimize campaigns for maximum return on investment.
- Create reporting dashboards to track performance and highlight data-driven improvements.
- Analyse campaign data to identify trends and areas for optimization.
- Collaborate with internal teams to ensure the integration of marketing initiatives.
- Develop and test new opportunities across paid digital channels.
- Manage budgets for campaigns, optimizing spend for maximum impact.
- Provide regular reporting and insights to collaborators on campaign performance and recommendations for optimization.
- Conduct market research and competitor analysis to advise strategies and stay updated on industry trends.
- Assist agency partners with campaign setups and strategies to ensure success.

**What we are looking for**:

- A results-driven digital marketer with expertise in Paid Search, Paid Social, Display, and Video campaigns.
- Passionate about digital marketing with proven hands-on experience in prior roles
- Detail-oriented multitasker who thrives in dynamic, fast-paced environments.
- Skilled at managing large-scale, multi-country ad accounts with complex keyword strategies.
- Proven success in optimizing paid campaigns across diverse platforms.
- Consistently meets volume and budget targets across multiple sites and platforms.
- Experience in industries like travel, marketing agencies, or experiential products is a plus.

**About You**:

- Proactive and adaptable, always ready to tackle challenges with a positive attitude.
- Self-motivated and driven by achieving outstanding results, with a focus on continuous improvement.
- Collaborative and approachable, building strong relationships across teams and with partners.
- Committed to delivering value, balancing business needs with customer satisfaction.
- A problem-solver, thriving in dynamic environments where flexibility and resilience are key.
- You take personal accountability to make things happen and to ensure results are achieved.

**Join us and in return you will be rewarded with**:

- Competitive salary
- 21 days annual leave
- Medical aid, Life insurance and Pension
- Wider scope for learning, working with teams across the world
- Travel benefits and retail discounts
- Hybrid working pattern

**Our dedication to equity, diversity & inclusion**:
We believe people are happier and perform best when they are able to be their true self, and that diverse teams deliver better results.

Together we will cultivate a diverse, equitable and inclusive environment, where everyone can flourish. We are committed to driving change through increasing awareness of, and counteracting, unconscious bias; building an inclusive culture, and embracing diversity in all its dimensions.

Travelopia is committed to ensuring a work environment that is open, accessible, and inclusive, removing barriers for all individuals. If you require accommodations/additional support to participate in the recruitment and selection process, kindly inform us. Our hiring team will work with you to provide suitable accommodations/additional in a timely and confidential manner. Information received will be handled with the utmost discretion.

LI-VS1 #LI-HYBRID

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