Brand Strategist

4 days ago

Sandton South Africa Initiate International Full time R500 000 - R1 200 000 per year


Our client are trailblazers in the iGaming industry, and their innovative and dynamic approach sets us apart.  They are looking for a talented Brand Strategist to join their vibrant team in Johannesburg.

The Brand Strategist will be responsible for developing and implementing effective brand strategies to enhance our client's market presence and engage their target audience. This role requires a deep understanding of brand management, market trends, and consumer behavior within the iGaming industry.

Your key job responsibilities as the Brand Strategist in Johannesburg will include:

  • Craft and execute comprehensive brand strategies that align with the company's goals and resonate with our target audience.
  • Conduct thorough market research to identify trends, insights, and opportunities that inform brand positioning and strategy.
  • Oversee the planning, development, and execution of brand campaigns across various channels, ensuring consistency and alignment with brand guidelines.
  • Work closely with cross-functional teams, including marketing, product development, and design, to ensure cohesive and impactful brand messaging.
  • Monitor and analyze the performance of brand initiatives, using data-driven insights to refine strategies and improve outcomes.
  • Develop and maintain brand guidelines to ensure consistency in visual and verbal communication across all touchpoints.

Requirements for this Brand Strategist job in Johannesburg:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Minimum of 5 years of experience in brand strategy, brand management, or a similar role within the iGaming industry or a related field.
  • Must have experience working in MGA or UKGC markets,
  • Proficiency in brand management software and tools, as well as familiarity with digital marketing platforms.
  • Exceptional communication, analytical, and strategic thinking skills. Ability to work independently and as part of a team.

If you're a Brand Strategist with iGaming experience in Johannesburg and this sounds like you, apply today Interested candidates should submit their resume.

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