Senior Ttl Strategist

1 week ago

Sandton, South Africa Boomtown Full time

This exciting role is for a senior strategist in our Boomtown Johannesburg office. If you have the appetite to make work that works and lead established brands, this one is for you.
This is a senior and visible strategy position with exposure to client CMOs as well as working with well-respected industry leaders and brand teams.

**Responsibilities**:
Act as the strategic lead and brand custodian on your specific brand portfolios in partnership with the strategic director and creative director.
Articulate and interrogate client needs based on the brand and business strategy, as well as ensure ongoing engagement with clients around their business needs.
Use research to create original and innovative insights and provide a high-quality interpretation of research findings.
Understand commercial context of brand communication as well as the need to measure and track effectiveness.
Define and understand the target audiences, demographics, psychographics, behavior and attitudinal mindsets across client brands,
Understanding of TTL and digital channel strategy to enable end-to-end solutions for clients.
Working with, sharing knowledge and inspiring fellow team members to produce clear and directional strategies that is founded on commercial and consumer insights.
Work beyond the brief through an in-depth understanding of client business needs as well as consumer needs.
Develop, construct and present compelling strategies to clients.
Provide relevant target market insights across various consumer categories, and beyond South Africa into broader Africa.
Assist in inspiring a culture of immersion and strategic thinking throughout the strategy department and the wider agency.
Lead and present the outcome of strategic work for new business pitches.

**Required**:
Marketing/brand/consulting communication experience of 8-10 years
Relevant marketing/communications diploma/degree
Hands-on experience within TTL and Digital strategic developments
Experience in developing, managing and presenting solutions within an agency environment.

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