Hybrid/integrated Media Strategist

Company Description

Starcom create experiences people love and actions brands need.

When we combine our deep understanding of people with our unmatched expertise in media, magic happens: experiences get invited in, not filtered out.

**Job Description**:
Are you an integrated media strategist that can work across both online and offline channels? If so, are you ready to shine?

As an Integrated Strategist at Starcom, you will provide strategic media insight, thinking and direction for the clients and new business that you work on.

In Partnership with:

- Starcom’s Managing Director,
- Your Business Unit Director
- Publicis Media’s Head of Digital,
- Starcom’s Research and Analytics team,
- The Starcom Planning team,
- The Publicis Media’s Buying team,
- The Publicis Media’s Advertising Operations team,
- The Publicis Power of One team or any other Publicis division, company or brand within the Publicis Groupe.

Our Philosophy on Strategy:
Strategy sits at the center of what we do - without it, we can’t bring insight to data or direction that delivers business outcomes.
- Our clients relay on us to provide the data and direction that will deliver business outcomes - uncovering new market opportunities, growing their business and delivering real ROI.
- Our clients need to be kept in touch with what is happening in the world around them and we ensure that they are empowered with the trended insights that cover their industry, category and customer / client / consumer market.
- Our clients expect us to tap into the best minds and skills from around the world, to deliver cutting-edge and world-class product, tools, technology, skills and knowledge to the table.
- Our clients want to get their time in the sun and be made famous for the work they produce in partnership with their agency teams - to do this, we need to regularly be entering at least two awards per year.
- Starcom and Publicis Media need to show case the great work you do. To do this we need at least two case studies produced, from the work that you do each year.
- Planners lean on our strategic teams to provide direction, so they can implement and turn strategy into action.
- Our media investment team rely on our strategists to provide the clout that will unlock buying efficiencies with media suppliers.
- Our Power of One teams and creative agency partners need us to provide a deep understanding of the customer/ client / consumer and provide inspiration to produce meaningful communication.
- Because of this, we actively seek out strategic talent with the personality, smarts and attitude to manage multiple work streams, multiple clients and multiple agency stakeholders.
- Starcom wants you to grow and thrive in an environment that demands strategic excellence.
- In return, we provide a culture where everyone’s opinions count, where your ideas and inputs are valued and where you are given the autonomy to push yourself as far as your ambition leads you.

The Job Description:
An Integrated Media Strategist at Starcom is expected to be data driven, insights lead and a creative thinker, who strives to make meaningful impact on the business of the client’s they work on.

This role demands confidence, presence and the skills to make a meaningful impact. Never just taking and executing orders, Starcom Integrated Media Strategists are expected to direct, inspire and add value at every turn.

A high level of collaboration, a willingness to teach others and a real desire to push the boundaries is what will be expected.

In addition, this role requires a high level of accountability and responsibility over the large offline and online media investments we are entrusted to manage.

Some working outside the standard working hours may be necessary.

The Job Purpose:

- To be accountable for the successful delivery of media strategies, touchpoint recommendations, media opportunity evaluations and reports across online and offline channels.
- To deliver ongoing incremental media improvements, based on post campaign analyses, MMM’s and audit results.
- To deeply understand the market, audiences and segments that will unlock market growth and opportunity on your portfolio.
- To demonstrate real passion, care and vision for the brands in your portfolio.
- To unearth and deliver the best media owner relationships, partnerships and JBP’s that deliver business outcomes and creative media opportunities.
- To produce award-winning entries and case studies that demonstrate real impact and results for our clients - for internal and external awards.
- Together with the team, successfully meet the client’s contracted KPI’s and the commercial targets.
- To input, inform and report to the regional and global teams.
- To grow the strategic reputation of the agency by delivering world-class strategic excellence.
- To produce at least one thought-leadership article per annum.

What you can expect in an average week:
You will be involved with numerous brand