SEO Strategist

SEO Strategist (Financial Services Focus) Who We Are We are a UK -based marketing agency specializing in the financial services sector. We help wealth management, advisory, investment, fintech and a host of other financial firms grow through intelligent, strategic marketing, content strategy, and digital performance.Our clients expect world -class thinking, and so do we. We're looking for an SEO Strategist who lives and breathes search - someone who understands businesses, and can not only optimise but lead, educate, and innovate in an era of AI -driven search. The Role This is not a maintenance role. We're seeking someone who's both a strategic thinker and hands -on operator, capable of steering organic growth strategies for both our clients and our own website. You'll be our in -house authority on search - combining technical understanding with contentstrategy and thought leadership. You'll monitor evolving trends across SEO, AI, and generative search, translating them into actionable insights for our team and clients. Core Responsibilities ● Develop and lead advanced SEO strategies for our financial services clients and our own website. ● Integrate SEO with content marketing, driving topical authority, E -E -A -T, and on -page quality rather than chasing vanity metrics. ● Stay ahead of AI -driven search changes and proactively brief the business on best practices and opportunities in these key areas: ○ Search Engine Optimisation (SEO): Ensuring sites are technically sound, strategically targeted, and aligned with high -intent user searches across platforms like Google and Bing.○ Answer Engine Optimisation (AEO): Structuring key content to surface in direct, AI -generated answers.○ Generative Engine Optimisation (GEO): Positioning brands to be summarised, linked, or cited within generative search results and conversational interfaces.○ Artificial Intelligence Optimisation (AIO): Making websites machine -readable and semantically clear for large language models (LLMs) to understand, interpret, and reference accurately. ● Audit, optimise, and advise on content, architecture, and link profile development - always with integrity and strategic intent. ● Collaborate with account managers and writers, ensuring SEO insights shape campaign strategy and creative output. ○ We place great emphasis on you constantly scanning client accounts, highlighting areas that would elevate our work for our clients, even if it involves over -delivering or going the extra mile. ● Report and communicate performance clearly, aligning recommendations with commercial goals rather than pure technical metrics. ● Lead continuous improvement, spotting innovation opportunities before they're asked for. Experience & Attributes Must -haves ● 5+ years' experience in SEO (within an agency).● Commercial understanding - an ability to get into the mind of a business owner and deduce what drives them, their business model, and how our strategy can help them execute their primary business objective.● Proven track record in content -led SEO strategy and execution.● Deep understanding of on -page, off -page, and technical SEO.● Advanced use of tools such as Google Search Console, Google Analytics 4 and SEMrush/Ahrefs.● Ability to translate data into actionable insight, not just reports.● Strong understanding of E -E -A -T, structured data, and entity -based optimisation.● Genuine passion for SEO, AI, and the evolution of search.● Familiarity with AI -generated search experiences and their impact on visibility.● Client -facing experience is essential, with confidence in leading discussions, presenting insights and advising clients directly.● Strong knowledge of WordPress, including basic coding and confident use of Bricks Builder. ● Technical understanding of how HTML, CSS and JavaScript function within WordPress and affect SEO performance.● Able to diagnose and resolve issues, and deliver SEO effectively within Webflow, Squarespace, HubSpot and Wix.● Comfortable liaising with developers when required.● Comfortable briefing and coaching the internal team.● Ability to consistently hit deadlines.● Exceptional communication and project management skills. Desirable ● Experience with other CMS platforms such as Joomla or Drupal.● Broader coding skills beyond WordPress.● Actual account management experience (leading the management of a relationship).● Experience in financial services or regulated industry content. Who You Are ● You're a self -starter who drives initiatives, rather than just responding to briefs.● You're obsessed with SEO and emerging tech, always learning and testing.● You can bridge technical and creative thinking.● You care about quality, performance, and outcomes - not tick -box SEO.● You take pride in educating others and shaping strategic direction.● You're as comfortable leading a client call as you are diving into data. The Details ● Full -time● Fully remote (UK -based)● Standard office hours: 9am–5pm UK time● Compensation: [To be confirmed] We value partnership, proactivity and technical excellence. If you're the kind of strategist who challenges, questions, and leads - we'd love to hear from you.