Senior Creative Strategist

7 days ago

South Africa inBeat Agency Full time R1 000 000 - R2 500 000 per year
About us

We're a tight-knit team of creative, data-driven people, continuously building services & partnering with the world's largest brands.

We value great work with talented, innovative & driven people, making meaningful connections with like-minded creatives along the way

Role

We're looking for a Senior Creative Strategist with performance creative experience to own the creative direction and performance strategy across client accounts.

What You'll Do

  • Lead the creative strategy and messaging across multiple paid social accounts — from brief through execution.

  • Conduct performance driven research, and continuously optimize messaging and briefing based on data from the ad platforms & competitor monitoring

  • Develop high-converting creative concepts grounded in consumer insight and platform behavior.

  • Write (and guide) strong copy and frameworks that influence perception and drive performance.

  • Collaborate across design, editing, and media buying to ensure end-to-end creative alignment.

  • Mentor and support junior creatives, helping them elevate execution and develop strategic thinking.

  • Present creative ideas and directions to clients and internal teams with clarity and conviction.

  • Translate performance data and qualitative feedback into actionable creative improvements.

  • Stay ahead of emerging trends, cultural shifts, and creative formats that move the needle.

What we're looking for

  • Exceptional writing ability, ideally in short-form, digital-first content with a portfolio that shows the same.

  • A strategic and creative mindset — equal parts intuitive and data-informed.

  • Deep understanding of consumer behavior, platform algorithms, and brand storytelling.

  • A track record of developing performance-first creative that drives real business results and a knack for interpreting performance data to inform creative pivots.

  • Confident leadership and communication skills, with the ability to inspire creative teams.

  • Passion for mentoring and uplifting others — and making the work better together.

  • Curiosity, initiative, and a genuine love for shaping ideas that make people stop and feel something.

Must haves

  • Fluency in written and spoken English is required.

  • A strong portfolio that showcases your thinking, copywriting, and performance creativity across short-form and visual-first content.

  • Comfort with interpreting performance data to inform creative pivots.

  • Experience collaborating across teams and disciplines in a fast-paced environment.

Why us

  • Unlimited Time Off & Sick Days

  • Flexible hours

  • Fully remote (with the possibility to work from anywhere)

  • High opportunity for growth

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