Creative Strategist

7 days ago

South Africa Eastern Europe Somewhere Full time R500 000 - R1 000 000 per year
eCommerce Creative Strategist

(Performance Ads – VSL, UGC, Scripts, Visuals)

Full-Time | Remote | Salary + Bonus Potential

We are a fast-growing direct-to-consumer (DTC) brand portfolio seeking a high-performance Creative Strategist who lives and breathes performance marketing. If you understand what makes a scroll-stopper convert, love scripting hooks that hit, and can direct UGC, statics, and motion assets with strategic precision — this role is for you.

What You'll Do

As our Creative Strategist, you'll lead end-to-end creative strategy for several of our top-performing SKUs — spanning categories such as wellness, personal care, pet health, supplements, and lifestyle accessories. You'll turn insights into thumb-stopping, revenue-driving creative across Meta, YouTube, and additional performance channels.

Core Responsibilities
Creative Strategy

  • Develop and lead multi-SKU ad creative across the full customer journey.

  • Build, test, and refine messaging angles, frameworks, and formats that drive conversions.

  • Use customer reviews, performance data, and market trends to guide prioritization of concepts and iterations.

Scripting & Concepting

Regularly script and develop concepts for:

  • VSLs (Video Sales Letters)

  • UGC and VO-led ads

  • Short-form social scripts & hooks

  • Static ad copy, angles, and concepts

  • Motion briefs (GIFs, animations, micro-motions)

    Each concept must be emotionally resonant, platform-native, and conversion-optimized.

Review & Feedback Loop

  • Participate in creative review rounds with in-house production and editing teams.

  • Provide clear, constructive feedback to elevate creative quality and ensure alignment with brand tone and performance goals.

Cross-Functional Collaboration

  • Join weekly syncs with creative, production, and growth teams.

  • Support creator casting and brief development (e.g., using influencer/UGC platforms such as Insense).

  • Recommend workflow improvements, testing strategies, and creative iteration opportunities.

What Success Looks Like

  • Consistent delivery of high-impact creative that improves ROAS and lowers CPA.

  • Strong understanding of ecommerce trends, ad psychology, and performance-driven hooks.

  • Efficient output with fast turnaround times without sacrificing creative quality.

  • Ability to lean in during major campaign pushes, launches, or high-velocity testing sprints.

Your Toolkit

  • Experience developing creative for DTC brands in wellness, personal care, pet, or similar verticals.

  • Familiarity with performance metrics via Meta Ads Manager or equivalent analytics.

  • Ability to script, concept, direct, and brief editors, animators, and UGC creators.

  • Strong communication — responsive and collaborative across Slack and team calls.

Deliverables & Compensation

  • 11 scripts per week, including:

    • Static image concepts

    • ElevenLabs / UGC scripts

    • Iterations

    • VSLs

  • Bonus potential tied to performance impact

  • Creative tests may be requested prior to long-term engagement

  • Flexibility to scale output quickly if the partnership hits its stride

Nice to Have

  • Experience writing emotionally resonant, storytelling-driven copy

  • Experience guiding or collaborating with creative teams

Next Steps

If you're obsessed with performance-driven ad creative, want to scale with a growing brand portfolio, and love building creative that wins — we want to hear from you.

Please include links to ads, scripts, or VSL examples you've developed.

  • Creative Coordinator

    1 week ago

    South Africa / Eastern Europe Somewhere Full time R250 000 - R500 000 per year

    Creative Coordinator / Team LeaderFull-Time | Remote | Creative Operations We are looking for a warm, organized, emotionally intelligent Creative Coordinator / Team Leader to support, guide, and motivate our growing creative team. This role is the glue that keeps video editors, graphic designers, creative strategists, and asset managers aligned, supported,...

  • Senior Creative Strategist

    7 days ago

    South Africa inBeat Agency Full time R1 000 000 - R2 500 000 per year

    About usWe're a tight-knit team of creative, data-driven people, continuously building services & partnering with the world's largest brands.We value great work with talented, innovative & driven people, making meaningful connections with like-minded creatives along the wayRoleWe're looking for a Senior Creative Strategist with performance creative...

  • Digital Marketing Strategist

    1 week ago

    Johannesburg, South Africa The Good Human (Pty)Ltd Full time R70 000 - R80 000

    Job Description – Annexure A Roles and Responsibilities for Media Strategist: Social Media Strategies: Devise and execute tailored Social Media Strategies aligned with clients' goals, harnessing platforms such Facebook, Instagram, TikTok and LinkedIn. Experience in Sales Navigator as well as Google paid advertising. Paid Media: Strategise and execute paid...

  • SEO Strategist

    4 days ago

    Western Cape, Remote, South Africa Talent Shore Full time R90 000 - R120 000 per year

    SEO Strategist (Financial Services Focus) Who We Are We are a UK -based marketing agency specializing in the financial services sector. We help wealth management, advisory, investment, fintech and a host of other financial firms grow through intelligent, strategic marketing, content strategy, and digital performance.Our clients expect world -class thinking,...

  • Creative Producer

    4 days ago

    South Africa, India, Philippines Seen Full time R80 000 - R120 000 per year

    We're looking for a Unicorn.Love great ideas? Get stuff done? Know your way around production and social media? You might be the Producer we're looking for.What You'll Do:Lead the production process from casting all the way through to the final edit and delivery.Build and maintain strong relationships with clients, ensuring smooth communication...

  • Head of Influencer Marketing

    3 minutes ago

    South Africa inBeat Agency Full time R1 200 000 - R2 400 000 per year

    About InBeatInBeat is a rapidly growing influencer marketing agency partnering with some of the world's most ambitious brands, including Shark Ninja, Miro, Descript, and Nielsen. We run high-volume influencer campaigns, blending data-driven strategy with a deep understanding of culture and creativity. As we scale, we're building a dedicated Influencer...

  • Junior Graphic Designer

    1 week ago

    South Africa Wundesk Full time R250 000 - R450 000 per year

    We're looking for a creative and ambitious Junior Graphic Designer to join the Wundesk team. This role is perfect for someone who loves visual storytelling and wants to grow their craft in branding, social media, and digital design. You'll collaborate with our creative leads and strategists to produce visuals that communicate ideas beautifully and...

  • Junior Designer

    1 week ago

    South Africa Wundesk Full time R400 000 - R600 000 per year

    About the RoleWe're looking for a motivated and detail-oriented Junior Designer to join our creative team. This role is ideal for someone early in their design career who's eager to learn, collaborate, and grow in a fast-paced environment. You'll work alongside experienced designers, product thinkers, and brand strategists to bring ideas to life - whether...

  • CRM Specialist

    4 days ago

    Remote (South Africa) Domaine Full time R15 000 - R200 000 per year

    We are seeking a strategic CRM Strategist to join our team and drive comprehensive lifecycle marketing strategies across email and SMS channels. This role combines strategic thinking with hands-on execution to optimize customer engagement and revenue growth throughout the entire customer journey.RESPONSIBILITIESCo-manage clients alongside CRM Team...

  • Brand Manager

    4 days ago

    Sandton, South Africa Initiate International Full time R900 000 - R1 200 000 per year

    Our client, a leader in the online gaming industry, is seeking a highly skilled Brand Manager to join their team and shape the future of their brand across Africa. This role offers the unique opportunity to drive strategy for our client's portfolio, collaborating with diverse markets and stakeholders across South Africa and the continent. If you're a...