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Digital Media Strategist

2 weeks ago

Sandton, South Africa Zenith Full time

Company Description

We are the ROI Agency, a global media agency with presence in multiple markets around the world.

We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow our clients’ business

We are a people first agency. We believe in cultivating relationships with our partners and our teams. Passionate teams lead to positive business results

A Digital Media Strategist is expected to be data driven, insights lead and a creative thinker, who strives to make meaningful impact on the business.

This role demands confidence, presence and the skills to make a meaningful impact. Never just taking and executing orders, Digital Strategists are expected to direct, inspire and add value at every turn.

A high level of collaboration, a willingness to teach others and a real desire to push the boundaries is what will be expected.

In addition, this role requires a high level of accountability and responsibility over the digital media investments we are entrusted to manage.

Some working outside the standard working hours may be necessary.

**The Job Purpose**:

- To demonstrate real passion, care and vision for the brands in your portfolio.
- To be accountable for the successful delivery of digital media strategies, touchpoint recommendations, media opportunity evaluations, implementation plans and reports.
- Ensure collaboration and alignment with other external agency partners.
- To deliver ongoing incremental media improvements, based on live optimization reports, post campaign analyses, MMM’s and audit results.
- To deeply understand the market, audiences and segments that will unlock market growth and opportunity on your portfolio.
- To deliver accurate implementation plans on time, every time.
- To unearth and deliver the best media owner relationships and partnerships and JBP’s that deliver business outcomes and creative media opportunities.
- To produce award-winning entries and case studies that demonstrate real impact and results for our clients - for internal and external awards.
- Work closely with the Digital client success and Ad Operations team to ensure accurate and optimized campaign execution, delivery and reporting.
- Resolve digital media related issues with a solution driven mindset, whilst maintaining strong relationships with colleagues, agency partners and clients.
- Work collaboratively with Digital Media Analyst/s and Data Scientist/s.
- Ensure budgets are properly managed and financial losses mitigated due to under / over-spends.
- Work collaboratively with the team to maintain highest taxonomy standards.
- To grow the strategic reputation of the agency by delivering world-class strategic excellence.

**What you can expect in an average week**:
***You will be involved with numerous brand managers, so it’s important to develop a good understanding and identify specific business needs for each one.

Your average week may include:

- Attend key strategic briefings, status meetings, integration meetings with agency partners
- Produce and present media strategies
- Share pertinent and relevant insights reports, sourced by our insights team.
- Be present and on time, to all required meetings.
- Work collaboratively with our colleagues, global teams and creative agency partners.
- Review and direct all online media outputs.
- Collaboratively work with and direct the digital campaign managers, DV360 and search specialists.
- Work collaboratively within the Digital Advertising Operations and Media Buying Team.
- Write and present internal briefs across all digital disciplines, monitor progress, direct optimization changes, avoid under / over-spends and add provide insight to post campaign reports.
- Sign off digital media billing packs relevant to your portfolio, to ensure alignment and avoid under and overspends.
- Update monthly forecasting reports.
- Ensure the Mediatools platform is kept up to date and digital integrations are added and maintained.
- Keep your Google, Facebook, Twitter and any other required media owner certifications up to date and participate in required training sessions.
- Ensure that your time sheets are maintained and timeously updated.

**Qualifications**:

- At least 3-4 years of digital media strategy experience
- A marketing / media / communications degree, diploma or certificate
- Google Fundamentals of Digital Marketing
- Google Analytics
- Google Ads Video
- Google Shopping Ads
- Google Display Ads
- Google Ads Search
- Facebook Blueprint Planning

**Job Description**:
A Digital Media Strategist is expected to be data driven, insights lead and a creative thinker, who strives to make meaningful impact on the business.

This role demands confidence, presence and the skills to make a meaningful impact. Never just taking and executing orders, Digital Strategists are expected to direct, inspire and add value at every turn.

A high level of collaboration, a willingness to teach others and a real d