Sales Manager

Job Specification: Sales Manager – ADEI (Pty) Ltd

Location:
Alberton (Hybrid)

Industry:
Data, AI, Debt Collection, Financial Services

Products:
WhatsApp Chatbot Solutions, BI & Analytics Platform, Scoring Intelligence

Reporting to:
CEO

1. Role Purpose

The
Sales Manager
is responsible for driving revenue growth across ADEI's product suite, with a primary focus on:

• WhatsApp Chatbot Solutions
  (Meta-approved, multi-tenant, contact-centre automation, WhatsApp Calling)
• BI Platform
  (Dashboards, client performance analytics, operational monitoring)
• Scoring Intelligence
  (Predictive models for collections and credit risk)

The role involves
strategic sales leadership
,
pipeline management
,
client acquisition
, and
relationship management
in the
Debt Collection, Call Centre, Financial Services, Retail Credit, Telco
, and
Fintech
industries.

The Sales Manager will own the full sales cycle—from prospecting to closing—and ensure deep client adoption, onboarding, and long-term retention.

2. Key Responsibilities

2.1 Sales Strategy & Leadership

• Develop and execute a
  sales strategy
  aligned with ADEI's revenue and market expansion goals.
• Build strong positioning for ADEI's WhatsApp, BI, and Scoring products within the SA market.
• Identify high-value verticals: Debt Collection, Call Centres, Retailers, Banks, Fintech, Telcos, Lenders.
• Manage the full sales pipeline, including forecasting, reporting, and CRM updates.
• Meet and exceed monthly, quarterly, and annual revenue targets.

2.2 New Business Development

• Conduct outbound prospecting via email, WhatsApp, LinkedIn, networking events, and industry forums.
• Engage inbound leads generated by marketing and product campaigns.
• Deliver high-impact product demos showcasing Chatbot flow automation, WhatsApp Calling, BI dashboards, and Scoring use cases.
• Prepare and present proposals, pricing structures, and commercial agreements.

2.3 Client Relationship Management

• Build strong, trust-based relationships with clients (CEOs, Ops Managers, CIOs, Head of Collections, Call Centre Managers).
• Develop a deep understanding of client operations and identify upsell opportunities.
• Work with ADEI onboarding and technical teams to ensure smooth deployment.
• Maintain high client satisfaction and drive renewal/expansion revenue.

2.4 Product Knowledge & Consulting

• Become an expert in:
• WhatsApp Chatbots (flows, templates, automation, integrations, WhatsApp Calling)
• BI Dashboards (agent performance, collections KPIs, operational analytics)
• Scoring Intelligence
• Identify client-specific challenges and position ADEI's products as the solution.
• Provide input to Product teams on market trends, client needs, and new feature opportunities.

2.5 Cross-Functional Collaboration

• Work closely with:
• Marketing
  : campaigns, website messaging, LinkedIn outreach.
• Tech Team
  : solution architecture, feasibility, delivery timelines.
• Operations
  : onboarding, customer support, BI reports rollout.
• Provide weekly sales reports and KPIs to leadership.

3. Key Performance Indicators (KPIs)

Revenue & Pipeline

• Monthly sales target achievement (new revenue signed).
• Quarterly pipeline growth.
• Conversion rate (lead → meeting → proposal → closed).
• Revenue retention and upsells from existing clients.

Client Engagement

• Number of qualified meetings booked per week.
• Average demo rating and post-demo conversion.
• Time from proposal to close.
• Client satisfaction score (NPS or internal metric).

Operational

• CRM hygiene and pipeline accuracy.
• Completion of weekly and monthly reporting.
• Collaboration efficiency with onboarding teams (handover quality).

4. Required Skills & Competencies

4.1 Sales & Commercial Skills

• Proven B2B sales experience (3–7 years) in tech, software, SaaS, or call centre solutions.
• Strong negotiation and closing ability.
• Ability to sell complex technical solutions with business value clarity.
• Excellent presentation skills (virtual & in-person).

4.2 Technical & Product Understanding

Experience in at least 3 of the following is strongly preferred:

• Call centre technology (PABX, diallers, SIP, VoIP).
• WhatsApp Business API, chat automation, templates, and flows.
• BI platforms, SQL data, dashboards, reporting.
• Predictive modelling, scoring, or debt collection data.
• SaaS pricing and integrations (APIs, webhooks, CRM).

4.3 Personality & Soft Skills

• Confident communicator, energetic, and persuasive.
• Highly organised with excellent follow-up discipline.
• Problem-solver with strong business acumen.
• Works well in high-pressure, multi-project environments.
• Entrepreneurial mindset—independent, motivated, target-driven.

5. Qualifications

Minimum

• Matric + relevant diploma/degree
• 3+ years B2B sales experience
• Valid driver's license + own vehicle

Preferred

• Experience selling to call centres, debt collectors, or financial service providers.
• Exposure to WhatsApp API, CRM systems, analytics, or machine learning solutions.
• Strong LinkedIn networking and outbound knowledge.

6. Tools & Systems

The Sales Manager must be comfortable with:

• CRM (HubSpot / / Zoho)
• Microsoft Office & PowerPoint
• WhatsApp templates & Meta Business Manager
• LinkedIn Sales Navigator
• BI dashboards
• Basic understanding of APIs and digital platforms
• Proposal & quoting tools

7. Remuneration Structure

• Base Salary:
  Market-related
• Commission:
  % of revenue closed
• Performance Bonuses:
  Quarterly or annual
• Fuel & Travel Allowance
• Laptop & Cellphone

8. Why Join ADEI

• Cutting-edge technology:
  WhatsApp automation, BI, and Scoring intelligence.
• Rapidly growing company
  across SA's debt collection, financial services, and data markets.
• Strong brand presence
  and established client base.
• Entrepreneurial environment
  with room to shape the sales culture and grow into a senior executive role.
• Opportunity to work directly with the Founder/CEO and influence product innovation.

If you believe you have what it takes to meet the responsibilities above, send your CV to