Business Development Representative

About the role

Bullfinch Recruitment is seeking a curious and data-driven Business Development Representative to help identify, research, and connect with high-potential clients across the global iGaming sectors.

This role suits someone who believes great outreach starts with understanding. You'll use LinkedIn Sales Navigator, GoHighLevel, and our AI insight tools to craft outreach that shows prospects we know them before we contact them.

You'll balance intelligent research with consistent outreach to build meaningful conversations. In addition to this you'll seek leads for our other outreach methods. We value thoughtful communication. The ability to write like a human, think like a strategist, and build credibility through insight.

Key responsibilities

Lead generation and outreach: Conduct a mix of volume and high context outbound prospecting. Focus will be on high context, but from time-to-time you may be asked to alter approach for volume. You'll be using LinkedIn Sales Navigator as the primary research and contact tool.

Research: Research and contextualize outreach by understanding the prospect's business model, recent moves, and hiring needs before engagement.

Follow-up management: Systematically follow up on non-responsive leads to maximize conversion opportunities.

CRM management: Maintain accurate and up-to-date records in GoHighLevel CRM system.

Pipeline management: Keep business development pipelines current with detailed prospect information and interaction history.

Data quality: Ensure all lead data and communication touchpoints are properly documented and organized in the CRM.

Tool adoption: Leverage AI tools (existing and new as they develop) to surface hiring signals, company news, and decision-maker insights before outreach.

Performance tracking: Monitor outreach metrics and contribute to continuous improvement initiatives.

Location and work arrangement

• Fully remote position – Johannesburg, South Africa.

• Client base: International.

• Equipment: Home office setup required (laptop is provided) with reliable internet connection.

What we're looking for

Essential requirements

• Business development experience: This will have been gained for recruitment services, preferably in the iGaming or tech industry, with a proven track record of strong conversions.

• Quick learner: Ability to rapidly pick up new processes, tools, and technologies.

• High volume capacity: Comfortable with executing large-scale outreach activities.

• Tech savvy: Confident working with AI tools and new technologies (internal and external).

• Detail-oriented: Strong attention to detail for CRM data management.

• Self-motivated: Able to work independently in a remote environment.

• Communication skills: Strong written English communication abilities.

• CRM experience: Familiarity with CRM systems (GoHighLevel experience a plus).

• LinkedIn proficiency: Experience with LinkedIn Sales Navigator or similar prospecting tools.

What we offer

• Career growth: Opportunity to develop business development and coordination skills in a growing recruitment business.

• Flexible remote work: Work from home with flexible scheduling.

• Technology access: Access to industry-leading business development and AI tools.

• Learning environment: Continuous learning opportunities with new technologies and methodologies.

• Supportive team: Work alongside experienced recruitment professionals and seasoned HR leaders from the iGaming industry.

Main tools you'll use

• LinkedIn Sales Navigator (primary prospecting tool)

• GoHighLevel (CRM system)

• Various AI-powered business development tools (as implemented)

We're looking for someone who can start making an impact quickly while growing with our expanding business. If you're a smart, motivated individual ready to learn and contribute to our success, we'd love to hear from you.

Bullfinch Recruitment is an equal opportunity employer committed to diversity and inclusion.