OOH Account Manager

1 day ago


Sandton, South Africa dentsu Full time
The purpose of this role is to partner with a senior strategist and the communications planning lead to deliver an understanding of the cultural narrative, ensures deliverables are grounded in a strategic set-up and partners with media activation teams on go-to market ideas.

Job Description:

Key responsibilities:

  • Collaborates with internal team to deliver day to day strategic work for client(s), stewarding strategies through to execution in collaboration with internal team
  • Delivers a point of view around a client's business/category, culture and consumer by compiling, analysing and interpreting information from various research sources (proprietary, syndicated, client provided), and apply to day-to-day briefs
  • Repurposes agency thought leadership for clients
  • Contributes to agency or client thought leadership
  • Briefs internal working teams and external media publishers/partners for ideation, lead and steer brainstorms
  • Keeps a pulse on leading and emerging media channels/partners (with a skew towards digital) and how to apply them to media/consumer brief responses
  • Mentors junior strategists
  • Develops strong audience empathy through understanding quantitative and qualitative data inputs

Location:

Sandton

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent

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