Ooh Media Sales Manager

**JOB PURPOSE**

**RESPONSIBILITIES**

**Business Development**
- Prospect and generate new business by identifying potential clients and developing a strong pipeline of leads
- Develop and execute strategic sales plans to grow market share and maximize revenue opportunities in the OOH sector
- Conduct cold calls, attend industry events, and network with decision-makers in various industries to build lasting relationships and drive sales

**Client Relationship Management**
- Build and maintain strong relationships with existing and new clients, ensuring high levels of client satisfaction
- Act as the primary point of contact for clients, understanding their business needs, objectives, and challenges to propose customized OOH advertising solutions
- Work closely with the client service and operations teams to ensure successful execution and delivery of campaigns.

**Sales Presentations & Negotiations**
- Develop and present compelling sales proposals and presentations tailored to client needs
- Lead negotiations on pricing, contracts, and campaign terms to close sales deals effectively while ensuring profitability
- Educate clients on the value of OOH advertising and its integration with other media channels, including digital and social media.

**Campaign Strategy & Planning**
- Collaborate with the media planning and creative teams to develop integrated campaign strategies that meet client goals
- Provide insights and recommendations on OOH media placements, formats, and geographic targeting to optimize campaign performance
- Use market research, audience data, and analytics to advise clients on the most effective OOH advertising solutions

**Sales Target Achievement**
- Meet or exceed monthly, quarterly, and annual sales targets and revenue goals
- Monitor and report on sales performance, adjusting strategies as needed to ensure targets are met
- Analyze sales metrics and trends to identify new opportunities and potential areas for growth

**Market Research & Industry Knowledge**
- Stay up to date with the latest trends, technologies, and best practices in OOH advertising, including digital out-of-home (DOOH) innovations
- Conduct competitor analysis and market research to understand current market conditions, pricing trends, and new opportunities
- Leverage industry data and analytics to create targeted, data-driven sales pitches.

**Collaboration with Internal Teams**
- Work closely with the marketing, operations, and creative teams to ensure a seamless sales-to-execution process for OOH campaigns
- Provide feedback to the product and marketing teams to improve offerings and develop new services based on client needs and market demands.

**Reporting & Documentation**
- Maintain accurate records of sales activities, client communications, and contract details in the CRM system
- Regularly report on sales progress, revenue forecasts, and potential opportunities to senior management
- Document and track client feedback, making adjustments to proposals or strategies as necessary

**BEHAVIOURAL COMPETENCIES**
- Sales Acumen
- Strategic Thinking
- Client-Focused
- Negotiation Skills
- Team Player
- Industry Expertise

**SKILLS**
- Strong sales skills with the ability to create and deliver persuasive presentations and negotiate effectively
- Excellent communication and interpersonal skills, with the ability to build strong relationships with clients
- In-depth knowledge of OOH advertising, digital media, and programmatic buying
- Proficiency in CRM software (e.g., Assetsphere), Microsoft Office, and media planning tools
- Strong analytical skills and the ability to use data to make informed decisions and recommendations
- High-level organizational and time-management skills to manage multiple accounts and sales opportunities

**EDUCATION**
- Matric
- Bachelor’s degree in Marketing, Advertising, Business, or a related field

**EXPERIENCE**
- 5+ years of experience in media sales, preferably in the out-of-home (OOH) advertising industry
- Proven track record of meeting or exceeding sales targets and developing new business
- Familiarity with OOH advertising formats (e.g., billboards, transit, airports) and digital OOH platforms
- Experience working with digital out-of-home (DOOH) platforms and programmatic OOH technologies
- Knowledge of audience measurement tools and metrics in the OOH industry
- Existing relationships with brands, advertising agencies, or media planners in the OOH space