Ooh Media Programmatic Specialist

**JOB PURPOSE**

**RESPONSIBILITIES**

**Programmatic Campaign Execution**
- Develop and execute programmatic OOH media strategies, ensuring seamless integration with digital and traditional advertising efforts
- Set up, manage, and optimize programmatic OOH campaigns across various platforms, including digital billboards, transit ads, and interactive displays
- Work with technology platforms and DSPs (Demand Side Platforms) to run real-time bidding (RTB) and automated media buys for OOH.

**Campaign Optimization**
- Monitor campaign performance daily and provide strategic recommendations to improve key metrics such as impressions, engagement, and ROI
- Adjust targeting parameters, creative assets, and bid strategies to maximize performance in line with campaign objectives
- Leverage audience data, including location-based and behavioral data, to ensure the correct audience is being targeted in real-time.

**Data Analysis and Reporting**
- Analyze programmatic data to assess the effectiveness of campaigns, and generate performance reports
- Use analytics tools and reporting dashboards to measure KPIs, report on media spend, conversions, audience reach, and engagement
- Provide actionable insights and recommendations for continuous campaign improvement based on data analysis.

**Collaboration**
- Work with internal teams including media planners, buyers, and creatives to align on campaign objectives and strategies
- Partner with external vendors, suppliers, and tech partners to ensure campaigns are set up correctly and deliver as intended
- Maintain strong relationships with OOH media owners and technology platforms.

**Technology & Tool Management**
- Stay up to date with advancements in programmatic buying technologies and OOH advertising trends
- Use tools such as [list of relevant DSPs, analytics tools, etc.] to automate media buying and optimize campaign performance
- Manage ad trafficking, creative approval, and audience segmentation within programmatic platforms

**Budget & Performance Management**
- Ensure campaign spending stays within budget while maximizing media efficiency
- Track and report on campaign costs and pacing, adjusting as needed to optimize budget allocation

**Industry Research and Innovation**
- Keep up with new technologies, emerging trends, and best practices in the OOH and programmatic advertising space
- Suggest innovative solutions for future campaigns that leverage the latest in OOH programmatic opportunities

**BEHAVIOURAL COMPETENCIES**
- Analytical Thinking
- Attention to Detail
- Creativity
- Collaboration
- Adaptability

**SKILLS**
- Expertise in data analytics, reporting, and campaign optimization tools
- Strong understanding of OOH media formats (billboards, transit, airports, etc.) and audience measurement
- Advanced knowledge of programmatic media buying strategies and best practices
- Proficiency in Microsoft Office Suite, especially Excel; familiarity with media planning and analytics platforms (e.g., Tableau, Google Analytics)
- Strong written and verbal communication skills
- Ability to manage multiple projects and deadlines in a fast-paced environment

**QUALIFICATION**
- Matric
- Bachelor’s degree in Marketing, Advertising, Communications, Data Science, or related field
- Certification in programmatic advertising (e.g., IAB, PMP, or Google certifications)

**EXPERIENCE**
- 3-5 years of experience in digital media buying, programmatic advertising, or OOH media buying
- Demonstrated experience in managing programmatic campaigns, specifically within the OOH or digital advertising space
- Experience with programmatic platforms like Vicinity, Polygon, Hivestack, Broadsign, or similar DSPs
- Familiarity with programmatic OOH technologies, platforms, and tools (e.g., VGI, Broadsign, or other DSPs)
- Familiarity with location-based targeting and audience segmentation technologies