Health Marketing Manager

Who are we?
Our vision is to be the preferred partner to Corporate and Public Sector by providing an awesome client experience and comprehensive solutions that enable the financial resilience and prosperity of those entities and their employees. We tap into over 100 years of expertise to provide cost-effective Employee Benefits and Healthcare Solutions that enable financial confidence for our members. We enable our clients to make better retirement and risk decisions today through determined and passionate thought leadership and best-in-class people, innovative products and proven processes all designed to help people live a better life tomorrow.

We believe in creating and cultivating a positive, energised working environment that gives every individual the opportunity to achieve success, embracing diversity and committed to transformation. We do this through living our values of having the courage to be bold, care, collaboration and an intolerance for mediocrity. We’re all about building strong, lasting relationships with our employees. We know that you have hopes for your future - your career, your personal development and of achieving great things. We pride ourselves in helping our employees to realise their worth.
What will you do?
To develop and implement marketing and communications strategies to support the growth of the Sanlam Health Business across Retail and Corporate markets. This role provides support to the Sanlam health product specialists and distribution channels through understanding the Sanlam health market and client needs; developing suitable messaging and marketing materials; and working across a wide array of internal and partner stakeholders to ensure alignment of messages, brands and campaign outcomes.

Key Responsibilities
Marketing and Communications Strategy development and implementation
Develop the integrated Retail and Corporate Health Marketing and Communications strategy across all key internal and external channels including Retail and Corporate clients and brokers as well as Sanlam advisors.
Ensure the marketing communication mix across traditional and digital channels is optimized across client segments to achieve strategic objectives.
Manage implementation of strategies, leveraging internal and external partners/agencies and resources where necessary.

Content development and management
Develop marketing and communications content to support the Health Marketing and Communications plan, including sales support material and brochureware
Analyse and segment databases to ensure internal and outbound marketing communications are precisely targeted and highly personalised where required
Liaise with agencies and internal support specialists within Sanlam’s brand, marketing, communications to package content in line with existing Sanlam CI and brand messages
Liaise with Sanlam intermediary and client support specialists to enable effective targeting and distribution of communications across Retail and Corporate audiences

Campaign and Event Management
Plan and develop lead generation and promotional campaigns in conjunction with key partners to promote specific sales objectives within Health
Oversee delivery of campaigns within relevant timeframes
Track and report on campaign outcomes against key objectives
Organise key broker and client events

Website and Digital Ecosystem Oversight
Curate health content on Sanlam websites, client portals, advisor portals
Work closely with Sanlam CX team and Afrocentric partners to provide ongoing input into the Health client and user experiences within the digital ecosystems created by both parties
Align experiences with broader health messaging and ensure continuity in overall experience of a Health client moving between ecosystems

Reporting
Report against marketing and communication strategic objectives, campaign targets, and key reach/influence/client indicators

Stakeholder Relationship management
Relationship building and management within the Sanlam Group (specifically the Sanlam Corporate Wellness Owner, Head of Retail Health, Sanlam Retail and Corporate Marketing and CX teams and SanlamConnect Intermediary and Client Engagement); and with
Sanlam’s Afrocentric partners (specifically Afrocentric Corporate Solutions, Afrocentric Distribution Services and the marketing teams supporting the partner medical schemes); as well as
Various marketing agencies and service providers supporting delivery

Market, Product & Competitor Knowledge
Have / maintain a good understanding of the Health CVP and product suites within Sanlam Retail and Corporate environment and develop / maintain a broad understanding of complementary products / services within the Sanlam Group.
Have / maintain an in-depth knowledge of marketing and communications trends and approaches in the market
Remain aware of competitors in the market, providing ongoing input on how best to differentiate and position Sanlam Health’s Retail and Corporate offerings
Qualification a